Job Description

Nova Marketing is looking for a results-driven

Digital Marketing Specialist

who will be responsible for:

Creating

monthly and quarterly marketing plans

for the company and all client accounts. Managing

paid advertising campaigns

across Meta, TikTok, Google, and other platforms. Driving

lead generation

and improving campaign performance to bring new customers consistently.
This role is performance-oriented and requires strong analytical and execution skills.

Key Responsibilities:1. Marketing Plans for Nova Marketing (Internal):

Create a monthly plan including targeting, campaign strategy, budgets, and offers. Develop quarterly strategies to expand market reach and increase customer acquisition. Analyze monthly results and recommend improvement actions.

2. Marketing Plans for Client Accounts:

Build tailored monthly marketing plans for each client (audience, ads, content direction). Create quarterly strategies focused on campaigns, growth, and improving conversion funnels. Define KPIs for clients and track performance regularly.

3. Paid Advertising Management:

Launch and optimize paid ads on Meta (Facebook/Instagram), TikTok, Google Ads, etc. Conduct daily optimization to reduce CPL and increase conversions. Perform A/B testing for ad creatives, audiences, and landing pages.

4. Reporting & Analytics:

Prepare monthly and quarterly performance reports for the company and clients. Analyze data to measure CPL, CTR, Conversion Rate, and ROAS. Monitor competitors and market trends to identify new opportunities.

5. Continuous Improvement:

Improve ad creatives, visual content, and messaging. Optimize landing pages to increase lead conversion rates. Enhance customer journey and lead quality. Recommend new strategies, platforms, and targeting methods.

Requirements:

1-3 years of experience in Digital Marketing or Lead Generation. Strong expertise in

Meta Ads

and

TikTok Ads

(mandatory). Ability to build monthly and quarterly marketing plans. Strong analytical skills with experience reading campaign data. Knowledge of key KPIs: CPL, CTR, ROAS, Conversion Rate. Excellent communication skills with ability to handle client interactions.

Preferred Skills:

Experience in content planning or social media management. Basic design or video editing skills. Experience with Google Ads or CRM tools.

Benefits:

Competitive salary + performance bonuses. Creative and fast-growing work environment. Training and career development opportunities. Opportunity to grow within a marketing agency.

How to Apply:

Email your CV to:

hr@intelligentsystem.ae

WhatsApp / Call:

+971 58 113 1331

Job Type: Full-time

Pay: From AED3,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

ads manager: 2 years (Required) * google ads: 2 years (Required)