Job Description

Job Title:

Digital Marketing Specialist (Forex Industry)

Location:

Dubai

Employment Type:

Full-time

Reports to:

Head of Marketing / CEO / Managing Director

Position Overview

We are seeking an experienced

Digital Marketing Professional

with a proven background in the

Forex and CFD trading industry

. The ideal candidate will be responsible for developing, executing, and optimizing online marketing campaigns that drive lead generation, client acquisition, and brand growth across multiple digital channels.

Key Responsibilities

Strategy & Planning

Develop and implement comprehensive digital marketing strategies for Forex/CFD brokerage services. Analyze marketing trends and identify new growth opportunities in online trading markets (retail and institutional). Collaborate with management and sales teams to align marketing campaigns with business objectives.

Performance Marketing

Manage

Google Ads, Meta (Facebook/Instagram), TikTok Ads, YouTube, and Display

campaigns. Optimize

CPA, CPL, ROI

, and lead quality through data-driven decision-making. Set up and manage

remarketing

and

conversion tracking

strategies using Google Tag Manager, GA4, and CRM integrations.

Social Media & Content Marketing

Manage and grow company presence across social platforms (LinkedIn, X, Facebook, Instagram, Telegram, TikTok). Create engaging content tailored for traders, investors, and partners (articles, infographics, videos, webinars, etc.). Coordinate with content creators, designers, and influencers in the Forex niche.

Affiliate & IB Marketing

Support the growth of

affiliate and introducing broker (IB)

programs through online campaigns. Work closely with the partnership team to promote referral programs, webinars, and trading competitions.

Email & CRM Automation

Design and execute targeted email campaigns for lead nurturing, promotions, and retention. Use CRM (HubSpot, Zoho, or proprietary systems) to track leads and campaign performance.

SEO & Web Analytics

Manage website SEO (on-page and off-page) to improve organic visibility for Forex/CFD trading keywords. Use tools like

Google Analytics 4, SEMrush, Ahrefs

, or

SimilarWeb

for performance tracking and competitor analysis. Monitor website and landing page performance (CTR, bounce rate, conversion funnel).

Compliance & Branding

Ensure all campaigns comply with

regulatory and brand guidelines

of Forex/CFD markets. Work with compliance teams to ensure ad copy and content meet jurisdictional standards (ESMA, DFSA, CySEC, etc., depending on region).

Required Skills & Experience

5+ years

of digital marketing experience within the

Forex / CFD / FinTech

sector (mandatory). Proven experience running performance campaigns for

trading platforms (MT4, MT5, cTrader, etc.)

or brokers. Strong understanding of

Forex trading concepts

(spreads, leverage, liquidity, instruments, trading psychology). Proficiency in

Google Ads, Facebook Ads, SEO tools

, and

web analytics

platforms. Experience with

affiliate marketing

,

lead generation

, and

conversion optimization

. Excellent analytical, communication, and project-management skills. Creative mindset with the ability to produce campaign concepts that resonate with traders. Knowledge of

Arabic, Russian, or Chinese

(plus) for regional marketing targeting MENA, CIS, or Asia.

Preferred Qualifications

Degree in

Marketing, Business, or Digital Media

. Certification in

Google Ads / Analytics / Meta Blueprint

. Experience in

brokerage marketing automation systems

(e.g., Panda CRM, Skale, or Leverate). Familiarity with

affiliate networks

,

IB portals

, and

performance dashboards

.
Job Types: Full-time, Permanent