We are seeking a highly skilled Digital Marketing Specialist with strong experience in the financial services sector. Candidates with proven exposure to the Forex/CFD industry will be given preference. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that enhance brand visibility, generate high-quality leads, and support overall business growth.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple channels including Google Ads, social media, email, and display networks.
Develop and manage lead-generation campaigns, including funnels, landing pages, paid ads, and targeted outreach.
Track, nurture, and optimize lead quality through various digital touchpoints.
Manage and maintain the company's online presence, ensuring content is accurate, relevant, and compliant with financial regulations.
Develop SEO strategies to improve search rankings, website traffic, and organic lead flow.
Coordinate with design and content teams to produce compelling marketing materials and campaign assets.
Monitor and analyze campaign performance using analytics tools and provide insights to improve ROI and lead-generation efficiency.
Manage social media accounts, including planning, posting, and audience engagement.
Conduct market and competitor research to identify trends, opportunities, and customer behavior.
Collaborate with internal teams (Sales, Compliance, Management) to support integrated marketing strategies and lead-conversion efforts.
Requirements
Proven experience (3+ years) in digital marketing within the financial services industry.
Experience in the Forex/CFD industry is highly preferred.
Strong knowledge of lead-generation strategies and performance marketing.
Hands-on experience with SEO, SEM, Google Analytics, and digital advertising platforms.
Good understanding of compliance requirements for financial marketing.
Ability to analyze data, prepare reports, and optimize campaigns based on performance insights.
Excellent communication, creativity, and project management skills.
Preferred Skills
Experience with CRM tools and marketing automation (HubSpot, Zoho, etc.).
Knowledge of email marketing workflows and retargeting strategies.
Understanding of conversion tracking, attribution models, and A/B testing.
Why Join Us?
Opportunity to work in a fast-growing, regulated financial services brand.
Dynamic, collaborative, and growth-focused work environment.
Competitive salary and benefits package.
Job Types: Full-time, Permanent
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