Job Description

We are looking for a

Digital Marketing Specialist

with hands-on experience in running

Meta Ads (Facebook/Instagram)

campaigns, preferably in the

crypto, fintech, or high-risk domains

. The ideal candidate is performance-driven, creative, and understands compliance challenges in regulated industries.

Key Responsibilities:

Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) Manage targeting, creatives, and budget allocation across ad sets Monitor key performance metrics (CPL, CTR, ROAS) and generate reports Work closely with design and content teams to craft high-converting ad creatives Stay up-to-date with Meta policies, especially around financial/crypto content Identify growth opportunities and implement A/B testing strategies Collaborate with product and strategy teams to align campaign goals

Required Skills & Qualifications:

2+ years of experience in Meta (Facebook/Instagram) advertising Experience working in

crypto, fintech, gaming

, or high-risk ad categories (must) Strong understanding of ad targeting, remarketing, and pixel tracking Data-driven with proficiency in performance analytics and ad reporting Familiarity with Meta Business Suite, Ads Manager, and event tracking Good communication and copywriting sense for ad creatives Bachelor's degree in Marketing, Business, Communications, or related field

Good to Have:

Knowledge of Google Ads, influencer marketing, or affiliate campaigns Understanding of regulatory guidelines in crypto or fintech ads Previous experience in a startup or fast-paced environment

Why Join Us?

Work in one of the most exciting industries: crypto/fintech Fast-moving, high-growth team with real ownership Flexible work environment Performance-based growth and bonuses
Job Types: Full-time, Permanent

Pay: AED3,500.00 - AED5,000.00 per month

Experience:

fintech/crypto: 1 year (Required)
Language:

English (Required) * Hindi/Tamil/Malayalam/Telugu/Kannada (Required)