Job Description

Location: Abu Dhabi - UAE

Industry: Media & Production Agency

We are a media agency based in Abu Dhabi looking for a

highly skilled Digital Marketing & Social Media Specialist

with strong expertise in managing paid advertising campaigns across all major platforms. The ideal candidate must have

a minimum of 4 years of hands-on experience

in performance marketing and ad management.

Key Responsibilities:

Paid Advertising (Primary Role):

Plan, launch, and optimize campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube, Performance Max)

Snapchat Ads

TikTok Ads

Additional paid platforms as needed Manage audience targeting, retargeting, tracking, and conversion optimization. Create A/B tests, analyze results, and adjust strategies for maximum ROI. Set up proper tracking using

Pixel, Google Tag Manager, UTM, and Analytics

. Prepare detailed performance reports with recommendations for improvement.

Social Media Management:

Plan and schedule content across social media platforms. Coordinate with the creative team for content production (photos, videos, reels). Monitor engagement, respond to messages, and manage online presence. Develop monthly content calendars.

Website & Technical (Plus Skills):

Basic website management or coordination with developers. Understanding of landing pages, user journeys, and conversion funnels.

Requirements:

Minimum 4 years of experience

in paid advertising across Meta and Google (mandatory). Strong expertise in performance marketing, analytics, and campaign optimization. Experience in running ads for multiple industries (agency experience is a strong plus). Excellent knowledge of Meta Ads Manager, Google Ads, Google Analytics, and GTM. Ability to manage multiple campaigns with tight deadlines. Strong communication skills in English (Arabic is an advantage). Creative mindset with strong analytical skills. Must be based in the UAE (preferably Abu Dhabi).
Job Type: Full-time

Pay: AED4,000.00 - AED10,000.00 per month