Digital Marketing Manager - Cosmetic & Aesthetic Healthcare
We are looking for a dynamic and results-driven
Digital Marketing Manager
with proven experience in the
cosmetic, dermatology, and aesthetic healthcare industry
. The role requires strong expertise in online patient acquisition, brand positioning, and digital campaigns that drive measurable growth.
Key Responsibilities
Develop and execute digital marketing strategies to promote cosmetic and aesthetic services.
Manage paid campaigns across
Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other platforms
.
Plan and optimize SEO & SEM to increase clinic visibility and patient inquiries.
Create engaging content (ads, reels, blogs, email campaigns) aligned with aesthetic trends.
Manage
online reputation
, patient reviews, and brand image.
Monitor and analyze KPIs (CPL, CPA, ROI) to optimize campaigns.
Coordinate with doctors, aestheticians, and clinic teams for promotions and offers.
Stay updated with digital trends in beauty, skincare, and aesthetics.
Requirements
Bachelor's degree in Marketing, Digital Media, or related field.
5+ years of digital marketing experience
, with at least 2-3 years in healthcare, aesthetics, or dermatology.
Strong knowledge of
social media ads, influencer marketing, SEO/SEM, and content creation
.
Arabic language proficiency preferred (due to patient demographics).
Creative mindset with strong analytical and communication skills.
Job Type: Full-time
Pay: AED8,000.00 - AED12,000.00 per month
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