ob Position: Digital Marketing Manager
Work Exp : 2 - 4 years
Qualification : Bachelor's or master's degree in marketing or a related field
Key skills : Solid understanding of Business development, Team Building & management. Highly creative with excellent analytical abilities. Knowledge of SEO, SEM, SMM.
Please read the below job descriptions & requirement carefully..
Roles and Responsibilties:
. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
. Design, build and maintain our social media presence
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
. Identify trends and insights, and optimize spend and performance based on the insights
. Brainstorm new and creative growth strategies
. Plan, execute, and measure experiments and conversion tests
. Collaborate with internal teams to create landing pages and optimize user experience
. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
. Instrument conversion points and optimize user funnels
. Collaborate with agencies and other vendor partners
. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
. Manage and coordinate marketing and creative staff
. Proven working experience in digital marketing
. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
. Experience in optimizing landing pages and user funnels
. Experience with A/B and multivariate experiments
. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
. Working knowledge of ad serving tools (e.g., DART, Atlas)
. Experience in setting up and optimizing Google Adwords campaigns
. Working knowledge of HTML, CSS, and JavaScript development and constraints
. Strong analytical skills and data-driven thinking
. Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: AED5,000.00 - AED6,000.00 per month
Application Question(s):
* Nationality
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