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About the job

Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in real estate development & management, hospitality, general contracting and heavy equipment trading of brand new and used equipment for the construction, mining, oil, and gas industries.

And we looking for a professional talented candidate to be responsible for selecting and integrating company\'s products into the company\'s analytics framework and working either on their own or in partnership with the analytics team to provide dashboards and testing tools as services across the company

The main tasks will not be limited to:

• Responsible for setting the go\xe2\x80\x90live marketing strategy, from Awareness to user acquisition and conversion & retention plans.
• Seek growth across new user acquisition, activation , retention and conversion using multi-channel approach customized strategies ensuring high customer lifetime value
• Develop compelling content strategies aligned with campaign objectives, ensuring consistent messaging across various digital channels.
• Utilize analytical tools to monitor campaign performance in real-time, identifying trends, optimizing tactics, and adjusting strategies for optimal results.
• Manage digital campaigns on all social media platforms, google ads, youtube ads, and other channels.
• Implement advanced SEO practices to enhance on-site and off-site SEO, ensuring optimal performance and higher rankings on SERPs.
• Elevate website\'s authority presence by actively managing link-building efforts and enhancing online reputation.
• Analyze performance metrics, monitor keyword rankings, and provide data-driven recommendations for continuous improvement.
• Manage paid media marketing performance strategies, ensure the continuous optimization versus growth KPIs and ROIs
• Optimize paid and non paid advertising campaigns using SEO and other tools according to company set targets and goals
• Monitor growth KPIs and propose growth hacking opportunities (new market expansion, exploring new digital channels, across app marketing)
• Strategize, plan and report Marketing Budgets versus growth targets and revenues across all digital channels
• Maintain a healthy ROI rate versus digital spend from design to audience targeting, digital platform selection to marketing insights and optimization
• Conduct keyword research to optimize Google ads & suggestions on website content.
• Scale campaigns to maximize ROI

Requirements:

• Bilingual [English & Arabic]
• 7+ years of digital marketing experience in a rapidly scaling business or have worked in high-growth environments such as tech, strategy consulting, or agency
• Have a growth hacker mindset and leverage creative growth channels to rapidly scale portfolio of Consumer Products
• Proven ability running larger, cross-market campaigns with multi-channel execution
• Expert navigating different social media platforms
• Understanding of media analytics & media buying tools such as Facebook Business Manager, Google search, display ads, and Google Analytics.

Job Type: Full-time

Ability to commute/relocate:

• Sharjah: Reliably commute or planning to relocate before starting work (Required)

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