Job Description

Purpose:

We are an established UK-based training provider looking for a Marketing & Lead Generation Specialist to generate leads and increase brand visibility for Smart Horizons' online and face-to-face training courses. This role focuses on digital marketing execution, content creation, and campaign optimisation to drive measurable growth across all Smart Horizons brands.

Key Responsibilities:

Implement digital marketing campaigns aligned to business goals. Manage SEO, PPC, and website optimisation to improve traffic and conversion. Create engaging content (blogs, guides, case studies, social posts) to support lead generation and SEO. Run email and automation campaigns to nurture prospects. Monitor and report on marketing performance (leads, CPL, conversions, ROI). Collaborate with the Customer Support/Sales Manager to improve lead quality and conversion. Maintain consistent brand voice and ensure materials meet compliance and safeguarding standards. Research sector trends and competitor activity to inform campaigns.

Skills & Experience:

Strong digital marketing background (SEO, PPC, analytics). Experience in B2B services, training, or education preferred. Proficient with web CMS (WordPress) and marketing tools (Mailchimp, Zoho, Google Ads, Analytics). Excellent English writing skills (UK style) and attention to detail. Analytical mindset and able to work independently in a remote setting.
Job Types: Full-time, Permanent

Pay: AED3,500.00 - AED6,000.00 per month

Application Question(s):

Have you previously worked remotely with an international or UK-based team? How did you stay aligned and communicate effectively? What do you find most rewarding about marketing in the training or education sector? What metrics do you track to measure marketing success? Which tools and platforms have you used for SEO, PPC, and marketing automation? What's your approach to keyword research and content optimisation Describe a digital marketing campaign you've managed that generated measurable leads. What were the results?
Language:

Fluent English (Required)
Location:

* Dubai (Preferred)