Job Description

Ellevate Football Academy is seeking a dynamic and creative Digital Marketing Lead to develop, lead, and execute our digital marketing strategy across all major platforms. This role will play a key part in driving the growth of both our football academy and our digital app through strategic campaign planning, performance optimisation, and hands-on content creation.
You will be responsible for developing full-funnel digital campaigns, producing engaging football-focused content, and ensuring alignment between digital engagement initiatives and overall business objectives. The ideal candidate is data-driven, innovative, and passionate about football, youth development, and digital growth.
Key Objectives

• Develop and execute full-funnel digital campaigns to drive academy sign-ups, app downloads, and engagement, focusing on parent decision-making and player progression.
• Produce and edit high-quality football-focused content (reels, ads, stories, videos) showcasing coaching sessions, app features, and player success stories across major platforms.
• Manage all digital channels (Meta, TikTok, YouTube, Google, LinkedIn) and build integrated content calendars for academy and app initiatives.
• Boost app usage and retention by integrating digital training into academy programmes and planning acquisition/retention campaigns.
• Track campaign performance, conversions, app engagement, and retention; provide actionable insights to optimize product experience and communication.
• Work closely with coaching, product, and design teams to craft compelling narratives around player journeys and digital learning.

Set of Required Skills, Knowledge and Behaviours
Desired Qualifications

• Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field

Desired Experience

• 5+ years' experience in digital marketing for brands
• Proven experience running paid ads across Meta, TikTok, YouTube & Google
• Video/Photo editing and content creation skills (Premiere Pro, CapCut, Photoshop, Canva, etc.)

Job-Specific Knowledge & Skills

• Strong English communication & storytelling ability
• Passion for football & youth development
• Experience working with an app or tech product
• Knowledge of user retention, funnel optimisation & digital engagement
• CRM or performance data experience

What We Offer

• Annual flight allowance
• Private medical insurance
• End of service benefit
• Access to lifestyle discounts

Skills Required