Job Description

Position:

Digital Marketing Expert - E-commerce & Social Media

Location:

Al Satwa, Dubai

Experience:

Minimum 2 years in digital marketing, with proven expertise in managing paid campaigns and e-commerce platforms (Amazon, Noon).

Key Responsibilities:

Paid Campaign Management:

Develop and execute paid marketing campaigns on

Google Ads

,

Meta (Facebook/Instagram)

, and

TikTok

to drive targeted traffic, improve brand awareness, and boost sales. Oversee budgeting, bidding strategies, and

ad performance optimization

to meet KPIs (ROAS, CTR, CPA). Conduct A/B testing to improve ad creatives, copy, and targeting across all platforms. Provide in-depth

campaign analysis

and

monthly reports

with key insights, recommendations, and performance metrics to stakeholders.

Sales Target Achievement:

Drive

sales growth

through strategic

paid media campaigns

and alignment with broader marketing objectives. Work closely with sales teams to set realistic and

achievable sales targets

based on campaign results and product demand. Continuously monitor performance and implement strategies to meet or exceed

monthly/quarterly sales targets

.

Budget Allocation:

Efficiently allocate and manage the marketing budget across Google Ads, Meta, and TikTok campaigns based on channel performance and ROI. Monitor and adjust

spend allocation

for optimization, focusing on the highest-performing platforms and campaigns.

Amazon & Noon E-commerce Optimization:

Optimize

Amazon

and

Noon product listings

, ensuring accurate and engaging content (images, titles, bullet points, and descriptions). Manage

brand approvals

and work on increasing visibility with A+ Content, Sponsored Products, and other tools available on Amazon/Noon. Implement SEO best practices to ensure products rank highly in search results on both platforms. Perform regular performance analysis on sales data and adjust marketing strategies accordingly.

Reporting & Analytics:

Generate

weekly/monthly performance reports

for all digital marketing channels. Use

Google Analytics

and platform-specific tools (Facebook Ads Manager, Google Ads) to track, analyze, and report on campaign effectiveness. Provide actionable insights to continuously improve campaign performance.

Requirements:

Minimum 2 years of experience managing

Google Ads

,

Meta (Facebook/Instagram)

, and

TikTok Ads

for e-commerce or branded products. Expertise in

Amazon Seller Central

and

Noon

seller tools, including A+ Content, sponsored ads, and product listing optimization. Strong analytical skills and experience in

data-driven decision-making

.

Experience in budget management

and

ROI-driven advertising

. Knowledge of

SEO

and how it applies to product listings on e-commerce platforms. Experience with

Google Analytics

,

Facebook Ads Manager

,

TikTok Ads

, and other digital marketing tools.

Desirable Skills:

Proficiency in

Excel

or

Google Sheets

for data manipulation and reporting. Experience with

graphic design

tools like Canva or Photoshop. Ability to

work cross-functionally

with product teams, sales teams, and other stakeholders. Strong copywriting skills for ad creation and listing optimization.
Job Type: Full-time

Pay: AED2,500.00 - AED4,500.00 per month

Expected Start Date: 01/08/2025