Job Description

Location:

Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period

Company:

Kompetenza

Department:

Marketing & Sales

Reports To:

Sales Director

About Kompetenza

Kompetenza is a

Salesforce partner

specializing in

CRM solutions, FlexTeam Pods, and digital transformation services

. We help businesses scale efficiently by leveraging

cutting-edge CRM, AI-driven lead generation, and marketing automation technologies

.

Role Overview

We are looking for a

Manager of Lead Generation

to

build and implement a digital infrastructure for acquiring new customers

in multiple territories. This role will focus on developing a

multi-channel lead generation strategy

, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.


This is an

exciting opportunity to build a lead generation engine from the ground up

, working with

advanced AI-driven solutions, digital marketing techniques, and sales automation

. The ideal candidate will have experience in the

technology sector, particularly in CRM or Salesforce ecosystems

, and will be

hands-on in designing and executing scalable lead acquisition strategies

.

Key Responsibilities

1. Lead Generation Strategy & Execution

Design and implement a scalable lead generation system

to acquire customers in multiple regions. Develop and manage

multi-channel campaigns

, leveraging

SEO, paid advertising, LinkedIn, and AI-driven prospecting

. Use

AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar)

to optimize prospecting and outreach. Oversee

Google AdWords, PPC campaigns, and targeted paid advertising

strategies.

2. CRM & Marketing Automation Infrastructure

Build and maintain a

lead management system within Salesforce CRM

, ensuring data is structured for

automation and conversion tracking

. Implement and optimize

marketing automation platforms (HubSpot, Pardot, Marketo, or similar)

to automate email and drip campaigns. Leverage

AI-driven tools for automated outreach, personalized email campaigns, and customer targeting

.

3. Digital Marketing & SEO Optimization

Develop and execute

SEO strategies

to enhance online visibility and organic lead acquisition. Optimize website landing pages and

content strategy

for lead conversion. Manage and improve

LinkedIn marketing campaigns

, including outreach and sponsored ads. Track

key lead generation KPIs

, ensuring performance optimization and ROI maximization.

4. Data-Driven Optimization & Analytics

Implement

lead scoring and segmentation models

to identify high-converting prospects. Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies. Use

AI-powered analytics and automation

to continuously optimize lead generation efforts.

5. Collaboration & Leadership

Work closely with the

sales team

to align lead generation strategies with revenue goals. Coordinate with

content marketers and designers

to create compelling assets that drive engagement. Lead the implementation of

ABM (Account-Based Marketing) strategies

to target high-value clients.

Requirements

key Requirements

Must-Have Skills & Experience

? 3

+ years of experience in lead generation, digital marketing, or demand generation.

? Proven experience in the

technology industry (CRM, Salesforce, SaaS, or similar)

.

? Strong knowledge of

Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation

.

? Hands-on experience in

Google AdWords, LinkedIn advertising, and SEO optimization

.

? Expertise in

data-driven marketing, campaign performance tracking, and conversion optimization

.

? Strong understanding of

B2B sales funnels and outbound/inbound lead generation

.

Soft Skills & Personality Traits

?

Strategic thinker

with a data-driven mindset.

?

Proactive and hands-on

- able to build processes from scratch.

?

Excellent project management and execution skills

.

?

Strong communication and stakeholder management skills

.

Benefits

Why Join Kompetenza?

?

Build a lead generation machine from the ground up

- an exciting opportunity to create a scalable system.

?

Work with cutting-edge AI and automation tools

to optimize sales outreach.

?

High earning potential

- competitive salary with performance-based commission.

?

Remote work flexibility

with a global team.