Deliverables of the role (Key Responsibilities/ Accountabilities)
Business Planning (15%)
o Developing the Digital & Social media strategy.
o Identifying the platforms to target and developing the short & long-term plans.
o Identifying problems, opportunities within the existing framework and executing plans to develop these areas.
o Convert plans to actionable campaigns in accordance with the brand guidelines.
o Collaborate with internal brand and sales teams to build an integrated digital and social media approach across the business.
o Research, identify and action new trends in the digital space for the benefit of the company.
Campaign Execution (50%)
o Manage & execute campaigns in the digital & social media landscape.
o Generate and maintain content for all company platforms in use.
o Run Paid Digital Ads on Search & Display digital ad platforms
o Create and schedule Email campaigns
o Manage company presence on social networking sites including Instagram, Facebook, TikTok, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
o Monitor effective benchmarks to measure impacts.
o Analyse, review, and report on the effectiveness of campaigns in an effort to maximize results
o Monitor trends in online tools, trends and applications.
o Become an advocate of the Company on social media spaces, engaging in dialogues and answering questions where appropriate.
Internal Coordination (25%)
o Work with internal teams to develop content for digital & social media.
o Hold regular sessions with cross-functional teams to present learning from Social Media channels & brainstorm on future strategies.
o Coordinate and leverage content and social media activity across brands and suppliers for the benefit of the company.
Business Development (10%)
o Explore other non-traditional means of online advertising eg. bloggers/ online ambassador programs to reach out to targeted consumer & customer groups.
o Learn about new trends in digital & social media space and explore opportunities on how we could adapt them to fit our business needs.
o Build partnerships with related companies to enhance the reach and effectiveness of our own strategies.
Key Performance Indicators
Brand awareness growth
Website traffic growth
Social media \'likes\' , \'followers\', \'share\' growth