Job Description

Job Details
Key Responsibilities:
Develop and implement data-driven strategies to measure and analyze PR campaigns.
Collect and analyze data from various sources (social media, media monitoring, website analytics, etc.).
Identify key performance indicators (KPIs) and develop reporting dashboards.
Provide actionable insights to the PR team to inform decision-making.
Utilize data analytics tools to uncover trends and patterns in audience behavior.
Collaborate with cross-functional teams to integrate data insights into overall business strategy.
The Ideal Candidate:
Strong analytical skills and ability to translate data into actionable insights.
Experience in using data analytics tools and platforms.
Background in public relations or communications.
Understanding of digital marketing and social media analytics.
Company Description
MCG Talent is a renowned agency specializing in marketing, communications, creative, and digital recruitment across the MENA & APAC regions. With office hubs in Dubai, Riyadh, Hong Kong, Singapore, and Colombo, they have a global reach. Their core values of honesty and integrity, combined with their market knowledge and enthusiasm, have established them as a professional and high-level recruitment partner. They possess the unique ability to identify talent and transferable skills, opening doors to hidden opportunities. MCG Talent works seamlessly with both global organizations and startups, deeply caring about their clients' businesses and the long-term careers of their candidates. They continually strive to understand the culture of their client companies, ensuring a tailored and successful recruitment process.

Skills Required