Job Description

Job description
Job Role: CX/BTL Manager
Job Location: Dubai UAE

The BTL & CX Manager is responsible for leading the planning, execution, and optimization of below-the-line marketing activities and customer experience initiatives across multiple touchpoints. The role oversees end-to-end delivery of experiential, retail, and on-ground activations - ensuring seamless execution, brand consistency, and meaningful customer engagement.
The role covers a wide range of BTL and experiential initiatives including (but not limited to):

• Roadshows & Test Drives
• Product Launches & Brand Events
• Sales Promotions &. Retail Activations
• Motor Shows, Exhibitions & Displays
• Sports & Lifestyle Sponsorship Activations
• Conferences & Corporate Events

PRIMARY RESPONSIBILITIES
BTL & Experiential Execution

• Lead the production of BTL campaigns and events from concept to completion
• Translate client briefs and brand strategies into actionable execution plans
• Develop detailed proposals including timelines, venues, suppliers, staffing, budgets, and operational requirements
• Secure and manage venues, suppliers, contractors, and production partners
• Ensure all legal, insurance, health & safety, and compliance requirements are met
• Oversee on-ground delivery, troubleshooting, and quality control during live activations
• Manage event dismantling, wrap-up, and post-event handover

Customer Experience (CX) Management

• Design and manage customer journeys across pre-event, live, and post-event touchpoints
• Ensure consistency and excellence across all customer-facing moments
• Identify opportunities to enhance engagement, flow, and brand perception
• Collaborate with creative, digital, CRM, and PR teams to deliver integrated experiences

Client & Stakeholder Management

• Act as the day-to-day client contact for BTL and CX scopes
• Liaise closely with internal teams (creative, media, production, PR)
• Coordinate with external stakeholders including venues, vendors, speakers, partners, and media
• Manage expectations, timelines, and approvals throughout project delivery

Budgeting & Commercial Control

• Prepare, manage, and reconcile event and activation budgets
• Track costs, ensure financial efficiency, and manage suppliers against agreed scopes
• Support sponsorship, partner, or exhibitor coordination where required

Reporting & Optimization

• Conduct post-event evaluations including data collection, analysis, and reporting
• Track performance metrics such as attendance, engagement, leads, and CX feedback
• Share insights and recommendations to improve future campaigns

Skills & Competencies

• Strong expertise in BTL marketing, events, and experiential activations
• Solid understanding of customer experience and journey design
• Excellent project management, organizational, and multitasking skills
• Strong attention to detail with the ability to work under pressure
• Confident communicator with client-facing experience
• Commercially aware with budget management experience

Experience & Qualifications

• 5+ years' experience in BTL, experiential, events, or CX roles
• Advertising agency experience preferred
• Automotive experience strongly preferred
• Proven ability to manage complex, multi-stakeholder projects
• Bachelor's degree in Marketing, Communications, Business, or related field

To know more about the role and apply, kindly send us your updated resume to

Skills Required