Lead the conversion optimization efforts to improve user experience, maximize conversation rates and drive engagement across all digital points. Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPIs.
What you will do
Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI\xe2\x80\x99s
Plan, prioritize, design & build A/B or multivariate tests
Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.
Continuously analyzing the performance of funnel conversion and user behavior, to identify areas of opportunity
Conduct analytics- based site audits, highlighting areas of concern and implementing improvements and enhancements.
keep up to date with new CRO methodology, theory and tech and sharing within the team
Collaborate in plan, develop, implement the SEO strategy
Together with the team implement the SEM strategy
Collect and analyze data, monitor competitors, and identify trends to achieve the maximum ROI across all our conversion points
Track, report and analyze Key metrics and KPI\xe2\x80\x99s for all touch points and campaigns
Apply knowledge of web analytics, customers segmentation- and audience in the optimization process
Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices
Bayt
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