Job Description

Description

CRO Specialist| Retail | IKEA

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 150979

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Location - IKEA, Jebel Ali (Service Office)

Overview of the role

Lead the conversion optimization efforts to improve user experience, maximize conversation rates and drive engagement across all digital points. Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI's.

What you will do

Manage, test, and implement conversion points in the marketing funnel to deliver key metrics and KPI's

Plan, prioritize, design & build A/B or multivariate tests

Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.

Continuously analyzing the performance of funnel conversion and user behavior, to identify areas of opportunity

Conduct analytics- based site audits, highlighting areas of concern and implementing improvements and enhancements.

keep up to date with new CRO methodology, theory and tech and sharing within the team

Collaborate in plan, develop, implement the SEO strategy

Together with the team implement the SEM strategy

Collect and analyze data, monitor competitors, and identify trends to achieve the maximum ROI across all our conversion points

Track, report and analyze Key metrics and KPI's for all touch points and campaigns

Apply knowledge of web analytics, customers segmentation- and audience in the optimization process

Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices

Required skills to be successful

Strong Knowledge of one or more testing platforms

Working Knowledge of HTLM, CSS and JavaScript

A strong analytical mind, with the ability to problem solve and analyze data with meticulous attention to detail.

Highly proficient in Google Analytics

Good competency with data-mining calculations on Advanced excel, Power BI and other digital performance tools

Experience with qualitative data analysis and research methodologies such as usability testing.

Up to date with the latest trends and best practices in SEO and SEM

A solid working knowledge of the Google Suite (Analytics, Tag Manager, and Optimize) including how to debug implementation issues.

Strong organizational skills and the ability to manage time and workload effectively.

Excellent communication skills both verbally and written, with a high standard of English language and grammar.

A solid knowledge and understanding of e-commerce user behaviors.

Good knowledge of different growth management and personalized platforms which can support increase online conversion, and user engagement.

Understanding and capacity to translate the commercial priorities into an actionable plan.

Agile and growing mindset

What equips you for the role

Proven experience in managing, testing, and implement conversion points in the marketing funnel to deliver key metrics and KPI's

Proven experience in conducting website/ App audits, addressing areas of improvement, and implementing the necessary changes.

Experience in planning, prioritize, design & build A/B or multivariate tests

Prove experience in analyzing and measure the customer journey at all digital touch points aiming to improve the customer experience, engagement, and conversion.

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer's in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference...