Job Description

CRM Marketing Executive

Sector

Real Estate / Property Investment

Location:

Dubai

Department:

Marketing

Reports to:

Senior Marketing Manager

Salary:

15K AED per month

Role Summary

Our Dubai-based client are looking for a digitally focused Marketing Executive, who will support the delivery of high-performing marketing campaigns that drive lead generation, brand consistency, and audience engagement. You will play a key role in managing CRM processes, building automation journeys, enhancing content output, and supporting campaigns across multiple digital channels to help our client achieve their marketing and sales objectives.

Important:

You will understand how to turn behavioural data into customer triggers, analyse website behaviour to inform marketing strategy and work closely with a content team to deliver appropriate outputs across channels.

Key Performance Indicators

? Execute effective digital campaigns that consistently deliver high-quality sales leads.


? Support the planning, execution and monitoring of marketing campaigns and wider projects.


? Maximise CRM capabilities by maintaining strong processes, automation workflows and data integrity.


? Contribute to marketing projects that enhance brand consistency and drive core marketing objectives.

Responsibilities

Deliver Effective Email & SMS Campaigns

? Produce email and SMS campaigns that generate quality sales leads.


? Analyse the prospect database to tailor messages to audience needs and behaviours.


? Manage email and SMS delivery through HubSpot to improve overall email health and engagement.


? Build automated workflows in HubSpot to enhance communication and streamline the customer journey.


? Monitor and report on campaign performance, providing actionable insights to management.


? Develop and execute A/B testing plans to optimise campaign results.


? Explore and integrate additional communication channels to expand automation and boost engagement across the sales funnel.

Create Compelling Downloadable Content

? Develop strong content ideas that communicate key messages to prospective audiences.


? Build and manage a pipeline of prospects engaging with downloadable content, supported by effective nurture journeys.


? Collaborate with the sales team to refine and enhance content based on audience feedback.


? Work closely with colleagues, agencies, and internal teams to ensure consistent, high-quality marketing materials.

Provide General Marketing Support

? Support the team with social media content creation aligned to lead-generation goals.


? Assist in producing content that promotes weekly investment webinars.


? Develop and implement content strategies to improve SEO visibility and organic performance.


? Assist with maintaining and updating website content to ensure accuracy and effectiveness.


? Ensure all marketing materials follow consistent brand messaging and positioning.

Contribute Actively to Marketing Projects

? Support the delivery of marketing projects as required.


? Contribute to monthly, quarterly, and annual marketing planning.


? Conduct market research to stay ahead of trends, competitor activity, and customer insights.


? Assist in coordinating events, webinars, and wider promotional activities.

Skills / Qualifications

? Highly numerate with strong logical thinking, enabling effective workflow creation and data analysis.


? Driven individual with a desire to achieve lead-generation targets.


? Experience in email and SMS marketing.


? HubSpot platform experience (desirable).


? Website development experience (desirable).


? Experience planning and delivering marketing campaigns.


? Website and SEO experience (desirable).


? Strong stakeholder management and communication skills.


? Proficient in Microsoft Office tools.

What's in it for You?

? An in-house role where you can shape and elevate how a brand is represented online.


? Join a supportive, collaborative environment with a culture built on trust and quality.


? Be part of a growing communications team in an organisation with purpose and integrity.

Ready to Lead with Impact?

If you're a data-driven marketing executive looking to take ownership of quality, strategy, and delivery -- while leading a high-performing team -- we'd love to hear from you.