Job Description

CRM Marketing Executive
? Sector : Real Estate / Property Investment
? Location: Dubai
? Department: Marketing
? Reports to: Senior Marketing Manager
? Salary: 15K AED per month
Role Summary
Our Dubai-based client are looking for a digitally focused Marketing Executive, who will support the delivery of high-performing marketing campaigns that drive lead generation, brand consistency, and audience engagement. You will play a key role in managing CRM processes, building automation journeys, enhancing content output, and supporting campaigns across multiple digital channels to help our client achieve their marketing and sales objectives.
Important: You will understand how to turn behavioural data into customer triggers, analyse website behaviour to inform marketing strategy and work closely with a content team to deliver appropriate outputs across channels.
Key Performance Indicators
? Execute effective digital campaigns that consistently deliver high-quality sales leads.
? Support the planning, execution and monitoring of marketing campaigns and wider projects.
? Maximise CRM capabilities by maintaining strong processes, automation workflows and data integrity.
? Contribute to marketing projects that enhance brand consistency and drive core marketing objectives.
Responsibilities
Deliver Effective Email & SMS Campaigns
? Produce email and SMS campaigns that generate quality sales leads.
? Analyse the prospect database to tailor messages to audience needs and behaviours.
? Manage email and SMS delivery through HubSpot to improve overall email health and engagement.
? Build automated workflows in HubSpot to enhance communication and streamline the customer journey.
? Monitor and report on campaign performance, providing actionable insights to management.
? Develop and execute A/B testing plans to optimise campaign results.
? Explore and integrate additional communication channels to expand automation and boost engagement across the sales funnel.
Create Compelling Downloadable Content
? Develop strong content ideas that communicate key messages to prospective audiences.
? Build and manage a pipeline of prospects engaging with downloadable content, supported by effective nurture journeys.
? Collaborate with the sales team to refine and enhance content based on audience feedback.
? Work closely with colleagues, agencies, and internal teams to ensure consistent, high-quality marketing materials.
Provide General Marketing Support
? Support the team with social media content creation aligned to lead-generation goals.
? Assist in producing content that promotes weekly investment webinars.
? Develop and implement content strategies to improve SEO visibility and organic performance.
? Assist with maintaining and updating website content to ensure accuracy and effectiveness.
? Ensure all marketing materials follow consistent brand messaging and positioning.
Contribute Actively to Marketing Projects
? Support the delivery of marketing projects as required.
? Contribute to monthly, quarterly, and annual marketing planning.
? Conduct market research to stay ahead of trends, competitor activity, and customer insights.
? Assist in coordinating events, webinars, and wider promotional activities.
Skills / Qualifications
? Highly numerate with strong logical thinking, enabling effective workflow creation and data analysis.
? Driven individual with a desire to achieve lead-generation targets.
? Experience in email and SMS marketing.
? HubSpot platform experience (desirable).
? Website development experience (desirable).
? Experience planning and delivering marketing campaigns.
? Website and SEO experience (desirable).
? Strong stakeholder management and communication skills.
? Proficient in Microsoft Office tools.
What's in it for You?
? An in-house role where you can shape and elevate how a brand is represented online.
? Join a supportive, collaborative environment with a culture built on trust and quality.
? Be part of a growing communications team in an organisation with purpose and integrity.
Ready to Lead with Impact?
If you're a data-driven marketing executive looking to take ownership of quality, strategy, and delivery -- while leading a high-performing team -- we'd love to hear from you.

Skills Required