Job Description

Job Title

CRM Manager

Location

Abu Dhabi, UAE

Job Summary

We are seeking a

CRM Manager

to manage, optimize, and scale our customer relationship management system. The role focuses on

lead management, client follow-ups, automation, reporting, and improving conversion rates

across sales and marketing teams.

The CRM Manager will ensure that

every lead is tracked, followed up, and converted professionally

, while providing management with accurate data and insights.

Key ResponsibilitiesCRM Management & Optimization

Manage and maintain the CRM system (setup, customization, workflows) Ensure accurate data entry and lead classification Create and manage pipelines for sales, leasing, and off-plan projects Monitor lead lifecycle from inquiry to deal closure
Lead Management & Follow-Ups

Assign leads to sales agents automatically or manually Track response times and follow-up performance Set reminders, tasks, and escalation rules Ensure no lead is missed or left unattended
Automation & Workflows

Build automated follow-up sequences (email, WhatsApp, SMS if applicable) Automate lead scoring and status updates Integrate CRM with marketing platforms, website forms, and ads
Reporting & Analytics

Prepare daily, weekly, and monthly CRM reports Track KPIs such as conversion rate, response time, and deal value Provide insights to management for sales improvement
Team Coordination & Training

Train sales and admin teams on CRM usage Enforce CRM discipline and best practices Act as the main point of contact for CRM-related issues
Data Quality & Compliance

Ensure data accuracy and regular database cleaning Maintain client confidentiality and data security Standardize naming conventions and reporting formats
Required Skills & Qualifications

Proven experience as a CRM Manager or CRM Administrator Strong understanding of sales pipelines and customer journeys Experience in

real estate CRM systems

(preferred) Excellent organizational and analytical skills Strong communication and training ability Ability to work with sales, marketing, and management teams
Key Performance Indicators (KPIs)

Lead response time Lead-to-meeting conversion rate Lead-to-deal conversion rate CRM data accuracy Follow-up completion rate Sales team CRM adoption rate
Job Type: Full-time

Work Location: In person