Job Description

Role Overview:

The

CRM Manager - Everyday Banking

will be responsible for planning and executing customer engagement campaigns for

Everyday Banking products

(e.g., current & savings accounts, deposits, payments). This role will leverage the

Dynamics 365 Marketing platform

to deliver targeted, data-driven, and personalized communications aimed at increasing product usage, engagement, and customer retention.

Key Responsibilities:

Be a CRM champion

- Develop and manage

CRM campaigns

for Everyday Banking customers, ensuring alignment with business objectives.

Build powerful client journeys

- Utilize

Dynamics 365 Marketing

to automate and optimize customer journeys across email, SMS, push, and in-app notifications.

Leverage data and insights

: Work closely with data teams to define

customer segments and behavioural triggers

for targeted campaigns. Monitor, analyse, and report on

campaign performance, customer engagement, and conversion rates

, using insights to drive improvements. Collaborate with product, digital, and analytics teams to ensure campaigns are

data-driven and insight-led

.

Collaborate and innovate

: Partner with UX and creative teams to develop compelling CRM content and messaging. Continuously explore

new features and enhancements

within Dynamics 365 Marketing to drive efficiency and effectiveness.

Test learn and improve

- Support

test-and-learn initiatives

, leveraging A/B testing to optimize engagement strategies.

Protect the business

- Ensure all CRM activities comply with

regulatory requirements, privacy laws, and internal governance policies

.

Qualifications & Experience:

5+ years

of experience in CRM, lifecycle marketing, or digital marketing, preferably within banking or financial services. Hands-on experience with

Dynamics 365 Marketing (Customer Insights - Journeys)

or other marketing automation platforms. Strong understanding of

customer segmentation, journey mapping, and campaign execution

. Experience in

omni-channel marketing

(email, SMS, push, in-app, web personalization). Evidence of working with Marketers and agencies to

generate compelling copy and content

and create engaging email, SMS and Push messages Ability to manage multiple campaigns simultaneously while meeting deadlines. Strong communication and stakeholder management skills. You can influence, innovate and execute with confidence

Nice to haves:

Knowledge of

Dynamics 365 Marketing (Customer Insights - Data)

or similar platforms. * Proficiency in

data analysis and reporting

, with experience using dashboards and analytics tools.