Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai\xe2\x80\x99s only virtual helicopter tour and endorsements from a number of international sporting celebrities.



The First Group is seeking an enthusiastic and eager to learn CRM marketing intern to execute CRM marketing campaigns on (Email,SMS,whatsapp) channels

Candidates preferred with a degree background in engineering, technology, IT , computer science , web development or similar degree, with a keen interest in Digital Marketing. Masters in digital marketing as a plus.

Responsibilities

• Manage and set-up relevant CRM campaigns
• Manage all reports relating to the email newsletter, promotional communications and CRM activity to determine effectiveness \xe2\x80\x93 open, click, opt outs, sessions, revenue etc.
• Create a (a/b testing) plan to improve customer engagement and produce a log of what works and what doesn\xe2\x80\x99t
• Develop and brief creative copy and concepts to creative team for design
• Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.
• Making sure the customer database is correctly segmented for targeted marketing activities.
• Execute CRM campaigns using a range of communication tools to target and interact with our customer base, including e-mail & push notifications, in-app, web notifications messaging, SMS and WhatsApp
• Proofreading copy and making sure it\xe2\x80\x99s correct and fits the purpose

This is a 6 months internship.

Desired Skill & Expertise

• Degree in engineering, technology, data analysis, or IT with a keen interest in Digital marketing, Master\xe2\x80\x99s in digital marketing as a plus.
• Experience in HTML, CSS or other programming languages
• Excellent written and verbal communication skills
• Solid organizational skills including attention to detail and multi-tasking skills
• Strong propensity to learning new concepts
• Strong Analytical and technical skills
• Fluent speaker in English, Arabic and French.
• Ability to work in a face-paced environment

The First Group