Job Description

Creative Marketing Lead (Content, PR & Brand Collaborations)

Location:

Dubai |

Type:

Full-time |

Reports to:

Founder & Creative Director

About Siyate

Siyate is a contemporary house of perfumery born in Dubai -- weaving

art, culture, and storytelling

into every scent. Our aesthetic is

editorial, minimalist, and emotionally rich

-- designed for people who see fragrance as an identity, not an accessory.
We don't chase trends; we build worlds through imagery, words, and emotion.

If you can bring a brand to life like a magazine feature -- through visuals, mood, and narrative -- this role is for you.

Role Overview

You will lead

Siyate's creative voice and presence across all platforms

-- from social media storytelling to influencer campaigns, visual direction, and PR activations.
This is a

hands-on creative strategist role

-- you'll conceptualize, write, art-direct, and create content that evokes feeling and desire while aligning with commercial goals.

You'll also identify

strategic brand collaborations

(with hotels, travel, lifestyle, and creative partners) that elevate Siyate's presence in both retail and culture.

Core Responsibilities

1. Brand Strategy & Creative Direction

Translate Siyate's values and collection stories into

conceptual campaigns

and digital narratives. Develop and maintain

brand tone, aesthetic, and storytelling DNA

across all media. Lead creative briefs for

shoots, videos, and campaign visuals

-- including art direction, storyboards, and on-set guidance. Co-develop product launch ideas, packaging stories, and seasonal campaign themes with the founder.

2. Content Creation & Social Media

Create visually rich and emotionally engaging

photo/video content

for Instagram, TikTok, and e-commerce. Here the intention is also to create based on competitor analysis and be able to carve a niche for Siyate. Virality is not the objective but rather quality content that resonates and excites and thereby has a potential of being shared, engaged, and consumed. Plan and manage

monthly calendars

that blend storytelling, community, and commerce. Use

multimedia tools (Canva, CapCut, Figma, Adobe Suite, etc.)

to bring creative ideas to life. Craft

captions, headlines, and short-form copy

with an elevated yet relatable tone.

3. PR, Influencer & Brand Collaborations

Lead

PR strategy and media outreach

to gain local and global editorial coverage. Build

influencer relationships

-- focusing on genuine creative collaborations, not just gifting. Curate and pitch

cross-brand partnerships

(travel, fashion, luxury hospitality, cultural events). Work closely with the founder to align collaborations with Siyate's long-term positioning.

4. Campaign Execution & Reporting

Manage budgets, timelines, and creative deliverables for shoots and launches. Track campaign performance and

tie creative outcomes to business KPIs

(reach, engagement, traffic, conversions). Constantly explore

new visual formats and cultural trends

while maintaining brand depth.

Key KPIs

Increase

organic engagement and reach

across social and PR platforms. Achieve

consistent brand visibility

through top-tier media and influencer collaborations. Drive measurable

traffic and conversion lift

from social and PR activities. Secure at least

3 high-quality brand collaborations or press features per quarter

. Maintain

content consistency and quality benchmark

(mood, tone, color, message).

You're a Fit If You...

Are both a

strategist and creator

-- you ideate, execute, and edit your own content. Understand

luxury and culture-driven brands

like Byredo, Loewe, Kayali, or Ojar. Have a strong sense of

editorial storytelling, visual direction, and aesthetic nuance

. Are comfortable working in a

lean team

-- self-driven, agile, and hands-on. Are passionate about

fragrance, design, art, and storytelling

.

Eligibility (This isn't a good fit if):

You have

never created or directed original content

yourself (reposting or scheduling is not enough). You do not have

experience in beauty, fragrance, fashion, or lifestyle sectors

. You are not fluent in

content creation tools

(video editing, photo editing, social analytics). You require

heavy supervision or corporate-style processes

-- Siyate thrives on independent thinkers.

Preferred Background

2-6 years of experience in

luxury, beauty, fashion, or lifestyle marketing

. Strong

visual and editorial portfolio

(Instagram, brand campaigns, influencer projects). Understanding of

content analytics and performance optimization

. Skilled in

shoot production

,

creative writing

, and

trend adaptation

.

Salary Range (UAE Market Benchmark)

AED

5,000 - 15,000/month

(depending on experience and creative portfolio quality)

performance bonus based on campaign impact and brand growth metrics.

Role Evolution

As Siyate grows, this role could evolve into:

Head of Brand & Creative

-- leading an internal creative team. Overseeing

brand partnerships and collaborations globally

. Working closely with international agencies or creative studios for expansion campaigns.
Job Type: Full-time

Pay: AED5,000.00 - AED12,000.00 per month

Expected Start Date: 01/12/2025