Job Description

About the Role

We're looking for a

Copywriting, Strategic, and Marketing Specialist - Arabic Speaker

with strong writing skills, brand storytelling instincts, and a strategic marketing mindset. This role blends Arabic copywriting with campaign thinking and digital fluency, supporting both creative and strategic teams in delivering high-quality, culturally resonant work.

You'll be responsible for crafting and guiding content across campaigns, social platforms, websites, video scripts, and presentations. Your work will support high-impact government and commercial campaigns where messaging must be both precise and emotionally compelling.

Key Responsibilities

Write, edit, and adapt Arabic content for campaigns, websites, social media, video, and branded communications Translate strategic briefs into high-impact messaging frameworks and concept directions Collaborate with strategy, creative, and content teams to bring narratives to life across all channels Align copy with brand voice, tone, and campaign objectives Support in the development of campaign themes, slogans, naming, messaging architecture, and presentation writing Ensure linguistic accuracy, cultural sensitivity, and message clarity across all deliverables Contribute to pitch decks, content calendars, and strategic documents with both writing and messaging strategy input

Required Qualifications & Experience

5-7+ years of experience in Arabic copywriting, content strategy, or marketing communications Native-level Arabic with a strong command of tone, style, and formal/informal writing Fluent English (written and spoken) Experience working on government, cultural, or bilingual campaigns in the UAE Strong understanding of digital platforms, campaign flow, and audience behavior Ability to collaborate across disciplines in a fast-paced agency environment Exceptional attention to detail, cultural nuance, and messaging clarity

Bonus Skills (Nice to Have)

Experience writing and strategizing bilingual content (Arabic + English) Background in advertising, brand strategy, or campaign concepting Experience with social-first content, digital storytelling, or scripting Familiarity with SEO, UX writing, or user journey-based content Comfort presenting ideas and messaging direction to internal or client stakeholders

Why Join ZIA

Work on meaningful, high-impact national projects Competitive salary and performance-based growth opportunities Exposure to cross-collaborative work across disciplines, clients, and cultures A diverse, dynamic, multicultural team with a shared standard of excellence A creative culture that celebrates innovation, authenticity, bold thinking, cultural relevance, and results
Job Types: Full-time, Permanent

Pay: From AED8,000.00 per month

Application Question(s):

Have you worked on bilingual (Arabic/English) or government campaigns before? What are your salary expectations for this role? What is your current notice period and earliest availability?
Education:

Bachelor's (Required)
Experience:

Arabic copywriting and strategic marketing communications: 3 years (Required) Content Strategy and Research: 3 years (Required)
Language:

Native-level Arabic AND fluent English? (Required)
Location:

* Abu Dhabi (Preferred)