Job Description

Copywriter - Digital Marketing

(Full-Time Position)

Content Creation & Creative Development

Conceptualize, write, and refine engaging copy for digital marketing channels including websites, social media, ads, email campaigns, landing pages, and blog posts Translate marketing briefs into compelling storytelling and persuasive messaging Develop creative concepts and content themes aligned with brand objectives and campaign goals Ensure all written content maintains a consistent tone, style, and brand identity Create high-converting sales copy for performance marketing campaigns, promotional ads, and product launches Support content planning by contributing creative ideas, hooks, angles, and content structures Review and optimize existing content to improve clarity, engagement, and performance

Brand Voice & Messaging Consistency

Maintain and strengthen the brand's voice, messaging framework, and communication style across all digital channels Refine messaging to suit target audiences, campaign objectives, and platform requirements Ensure content accuracy, brand compliance, and alignment with overall marketing strategy Support the development of messaging guidelines, tone-of-voice documents, and content standards

Digital Marketing Content Production

Create SEO-optimized website content, blog articles, and landing page copy to improve organic visibility Write clear, concise, and engaging social media content tailored to each channel's format Develop copy for digital ads (Google, Meta, display ads, retargeting) optimized for conversions Write compelling scripts for short-form video content, reels, and marketing campaigns Prepare and refine email marketing copy, including newsletters, nurturing flows, and promotional mailers

Project Coordination & Workflow Management

Manage multiple writing projects simultaneously while meeting deadlines and maintaining high-quality output Collaborate closely with the Design, Marketing, Product, and Social Media teams to support integrated campaigns Collect input, clarify project requirements, and ensure timely delivery of content assets Adapt quickly to shifting priorities, urgent requests, and time-sensitive campaigns Maintain organized content documentation, drafts, and version control of deliverables

Content Analytics & Performance Optimization

Monitor the performance of digital content using metrics such as engagement, CTR, conversions, and SEO rankings Analyze content performance to identify patterns, insights, and improvement opportunities Optimize copy through A/B testing, keyword enhancements, and data-driven adjustments Provide clear, actionable recommendations to enhance content effectiveness and user engagement

Systems, Tools & Process Optimization

Utilize content management systems (CMS), social media tools, and marketing platforms effectively Contribute to improving content workflows, documentation standards, and editorial processes Support automation of repetitive content tasks where possible (content templates, email sequences, scripts) Maintain a structured digital content library, including templates, approved copy blocks, and reusable assets

Cross-Department Collaboration

Work closely with Marketing, Design, Social Media, SEO, Product, and Sales teams to ensure content alignment Support digital campaigns, product launches, performance marketing efforts, and brand-building initiatives Ensure consistent communication and coordination between teams throughout all campaign stages Provide creative support for cross-functional initiatives that enhance customer experience and brand visibility

Skills & Profile

Strong command of English with excellent writing, editing, and proofreading skills Deep understanding of digital marketing, audience behavior, and online content formats Creativity combined with strategic thinking to craft impactful messaging Ability to adapt writing style to different audiences, platforms, and brand requirements Skilled in SEO writing, keyword usage, and content optimization techniques Ability to handle multiple deadlines and produce accurate work in a fast-paced environment Strong collaboration and communication skills Minimum 2-3 years of experience in copywriting or digital content creation Bachelor's degree in Marketing, Communications, Journalism, English, or a related field Portfolio showcasing digital writing work (ads, social media, blog posts, landing pages, or campaigns)
Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month