lead content strategy and execution across five distinct brand verticals. This hybrid role requires exceptional skills in both copywriting and social media management to build content calendars, craft compelling brand messages, conduct competitive research, and drive engagement and conversions across all digital platforms.
The ideal candidate is a creative storyteller with a strategic mindset, capable of developing SEO-optimized content, managing multi-platform social media accounts, and ensuring consistent brand messaging. You will collaborate with designers, marketers, and key stakeholders to create content that aligns with each brand's goals and voice.
Key ResponsibilitiesContent Strategy & Planning
? Develop and execute content calendars for 5 brand verticals [Design Concepts, Timbergloss, Dividoz these 3 will be main | In future they have to work for SOL & Esprit once we are planning to start the marketing activities for those].
? Conduct regular competitor and trend analysis to identify opportunities and content gaps.
? Research hashtags, topics, and formats that resonate with target audiences.
? Tailor content strategies for each brand's objectives and audience demographics.
Copywriting & Content Creation
? Write high-quality copy for websites, SEO blogs, landing pages, product descriptions, and email campaigns.
? Craft compelling copy for social media posts, stories, video scripts, and digital ads.
? Develop white papers, sales letters, newsletters, press releases, and thought leadership articles.
? Ensure brand voice and tone consistency across all marketing channels.
Social Media Management
? Manage and grow social media presence across Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube.
? Create and publish platform-specific content optimized for each channel's algorithm.
? Monitor social trends and adapt content strategy accordingly.
? Engage with followers and manage community interactions and responses.
? Schedule posts using tools like Hootsuite, Buffer, or Sprout Social.
Performance & Analytics
? Track and analyze KPIs using tools like Google Analytics, Facebook Insights, and Instagram Analytics.
? Report on performance metrics such as engagement rates, conversions, and follower growth.
? Conduct A/B testing on content formats, posting times, and messaging.
? Use data insights to optimize future campaigns and improve ROI.
Collaboration & Brand Alignment
? Work with designers, marketers, and other stakeholders to align content with business objectives.
? Maintain consistent branding and messaging across all platforms.
? Coordinate influencer collaborations and strategic partnerships when applicable.
? Stay updated on algorithm changes and industry best practices
Qualifications & SkillsRequired Experience
? 3+ years in copywriting, content writing, and social media management.
? Proven success in developing content that drives engagement and conversions.
? Experience managing content for multiple brands or clients.
? Strong portfolio showcasing diverse content formats and campaigns.
Technical Skills
? Proficient in content and social media tools (e.g., Canva, WordPress, Hootsuite).
? Familiar with SEO tools and techniques (e.g., SEMrush, Google Keyword Planner).
? Working knowledge of analytics platforms and performance tracking.
? Basic graphic design and visual content creation capabilities.
Core Competencies
? Excellent written and verbal communication.
? Strong research and trend-identification skills.
? Attention to detail and brand consistency.
? Creative thinking with a strategic mindset.
? Data-driven approach to content performance.
? Time management and multitasking skills.
? Understanding of audience segmentation and messaging.
Preferred Qualifications
? Bachelor's degree in Marketing, Communications, Journalism, or related field.
? Certifications in Google Analytics, Facebook Blueprint, or equivalent.
? Experience in video content creation and editing.
? Understanding of e-commerce and conversion optimization.
? Familiarity with influencer marketing and automation tools.
UAE based candidates only, Immediate Joiner
Job Types: Full-time, Permanent
Pay: AED3,500.00 - AED5,000.00 per month
Application Question(s):
As a Content Writer & Social Media person how much do you have experience?
Are you in UAE, what is your visa status?
Can you join immediately?
* Will you be ok for our given salary range AED 3500 to 4000? Only UAE experience candidate we can go for AED 5000?
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