Content Marketing Manager - B2C Financial Services Location: Dubai

IRC is working with a dynamic and forward-thinking company operating in the B2C financial services space. Our client\xe2\x80\x99s commitment is to provide market leading financial solutions to clients, and they are currently seeking a skilled and experienced Content Marketer to join their highly successful marketing team.

Key Responsibilities:

The successful candidate will be responsible for driving and executing comprehensive marketing strategies with a primary focus of traffic and lead generation. You will need to demonstrate expertise and experience in the following areas:

1. Website and Content Management:
- Oversee the management and optimization of our website to ensure a seamless user experience. - Develop and implement a content strategy that includes written, visual, audio, and video content.

2. Social Media Marketing and Account Management:
- Manage and grow our social media presence across various platforms.
- Develop and execute social media campaigns to engage and expand our audience.

3. PR (Public Relations):
- Develop and maintain relationships with relevant media outlets.
- Craft and distribute press releases to enhance brand visibility and reputation.

4. Online Events (Webinars):
- Plan and execute online events, including webinars, to engage our target audience and generate leads.

5. SEO:
- Writing and Editing for SEO optimization - Analytics

Qualifications and Experience:

- Minimum of 3 years of proven experience in content marketing, experience within the financial services sector would be a distinct advantage. Experience within a Lead Generation driven marketing department would be preferred.
- A solid track record of success in website and content management, social media marketing, PR, and online events.

Key Skills:

- Strong analytical skills with the ability to interpret data and metrics. - Excellent written and verbal communication skills.
- Proficient in content creation across various formats.
- Experience with marketing automation tools
- Advanced Google Analytics
- SEO

How to Apply:

Please email a copy of your CV details to Lewis Greene,

Independent Resourcing Consultancy