Content Marketing Manager - B2C Financial Services

We are partnering with a prominent player in the B2C financial services sector in Dubai, currently in search of a skilled and experienced Content Marketing Manager to join their innovative marketing team. As a Content Marketing Manager, you will be instrumental in driving and executing comprehensive marketing strategies, with a primary focus on traffic and lead generation.

Responsibilities:

Website and Content Management:

\xc2\xb7 Oversee the management and optimization of the company\'s website to ensure a seamless user experience.

\xc2\xb7 Develop and implement a content strategy encompassing written, visual, audio, and video content.

Social Media Marketing and Account Management:

\xc2\xb7 Manage and enhance the company\'s social media presence across various platforms.

\xc2\xb7 Devise and implement engaging social media campaigns to captivate and expand the audience.

PR (Public Relations):

\xc2\xb7 Cultivate and sustain relationships with relevant media outlets.

\xc2\xb7 Craft and distribute press releases to augment brand visibility and reputation.

Online Events (Webinars):

\xc2\xb7 Plan and execute online events, including webinars, to engage the target audience and generate valuable leads.

SEO:

\xc2\xb7 Conduct writing and editing for SEO optimization.

\xc2\xb7 Utilize analytics tools to refine SEO strategies.

Requirements

\xc2\xb7 Minimum of 3 years of proven experience in content marketing

\xc2\xb7 Experience within the financial services sector is advantageous.

\xc2\xb7 Previous experience in a Lead Generation-driven marketing department.

\xc2\xb7 Strong analytical skills with the ability to interpret data and metrics.

\xc2\xb7 Excellent written and verbal communication skills.

\xc2\xb7 Proficient in content creation across various formats.

\xc2\xb7 Familiarity with marketing automation tools.

\xc2\xb7 Advanced knowledge of Google Analytics.

\xc2\xb7 SEO expertise.

Thank you for your interest. All applications are viewed and evaluated according to the role requirements. We aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful.

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