Graystone Capital is a global financial advisory firm, trusted since 2010 by large corporates, GREs, HNIs, and now SMEs and mid-sized businesses across the MENA region. With deep industry credibility, we're investing in building a powerful, world-class digital and thought leadership presence, one that reflects both our professionalism and our culture.
The Role
We're hiring a
Content & Digital Storytelling Specialist
who can seamlessly merge
authority
with
creativity
. You will own Graystone's voice across LinkedIn, website, newsletters, webinars, and social media, from sharp thought leadership articles to scroll-stopping videos and reels.
This is a hybrid role: one day you'll be fact-checking financial insights and drafting authoritative content; the next, you'll be scripting, directing, and producing viral-ready short-form content that humanizes Graystone Capital.
If you're as comfortable writing a LinkedIn article as you are directing a behind-the-scenes reel, this role is for you.
What You'll Do
Research and analyze financial trends, industry news, and market insights to develop credible thought leadership.
Write and edit authoritative content for LinkedIn, website, newsletters, and corporate communications.
Create and execute social-first video content: reels, office culture snippets, skits, and trend-driven storytelling.
Script and direct engaging short-form videos, collaborating with colleagues and executives on camera.
Craft compelling captions, hooks, and scripts designed to spark engagement, saves, and shares.
Track performance across platforms (LinkedIn, Instagram, Meta, YouTube, etc.) and use insights to optimize future content.
Balance Graystone Capital's
professional
voice
with its
human
,
dynamic
culture
, ensuring consistent brand positioning.
Collaborate with in-house design and editing teams for seamless execution.
Who You Are
2-5 years' experience in content creation, copywriting, digital marketing, or research.
Strong writing and storytelling skills tailored for professional and digital audiences.
Proven creative instincts with a portfolio of high-engagement social content.
Confident on camera and behind it; skilled at directing talent and capturing authentic moments.
Detail-obsessed, fact-driven, and committed to producing credible, accurate content.
Familiar with social media trends, hooks, algorithms, boosting, and analytics.
Collaborative, fast-moving, and open to feedback; thrives in a high-energy environment.
Bonus: background in finance, advisory, or B2B sectors.
Why Join Us
Shape the voice of a global financial firm, building both
authority
and
creativity
into one of the most dynamic brands in finance.
Freedom to experiment across formats: from thought leadership articles to viral short-form content.
Work in a collaborative, high-energy environment where strategy meets creativity.
See the direct impact of your work on Graystone Capital's brand reputation, awareness, and global positioning.
Job Type: Full-time
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