Job Description

Hashtag Department Store leading Concept Store in Dubai Mall is looking for Experienced, Creative

maker-doer

who plans, shoots, edits, and publishes

short-form video and visuals

daily; builds a

UGC creator program

; and supplies high-performing assets for organic and paid channels.

Key Responsibilities

Content Production:

Shoot & edit Reels/TikToks, stories, product demos, testimonials, BTS/in-store content; add captions/subtitles; export to platform specs (9:16, 1:1, 16:9).

UGC Program:

Source micro-creators, craft briefs, manage product sends, secure

usage/whitelisting rights

, collect and organize assets, track performance.

Creative Ideation:

Turn promos, launches, and retail moments into thumb-stopping concepts with strong hooks and CTAs.

Publishing:

Write on-brand captions; schedule to content calendar; coordinate with paid team for best-performing variants.

On-site/Live:

Run IG/TikTok Lives; quick interviews/vox pops; capture customer/brand moments. Long Form Content Writer: Able to write blogs and other long form.

Asset Management:

Maintain tagged content library; hand off organized files for ads, email, and CRM.

Compliance:

Obtain consents; follow brand guidelines and UAE retail norms.

Tools & Tech (Adobe added)

Adobe Creative Cloud:

Premiere Pro

,

After Effects

,

Photoshop

,

Illustrator

,

Lightroom

,

Audition

(plus

Adobe Express

for quick turnarounds). Additional:

CapCut

,

Final Cut Pro

(optional),

Canva

, mobile-first shooting tools, teleprompter apps, captioning/subtitle workflows.

Requirements

Strong portfolio/reel of

short-form content

(links required). Confident shooting on phone + mirrorless; lighting and sound basics. Proven UGC experience (creator sourcing, briefing, rights). English fluency;

Arabic a plus

. Comfortable filming in-store and turning edits around quickly.

KPIs

Content velocity & on-time delivery (planned vs. published) Views, watch time/retention, saves & shares UGC throughput (creators onboarded, cost/asset, usage rate) Asset contribution to paid performance and conversions.
Job Type: Full-time

Application Question(s):

Please Share Portfolio of your UGC/Content Creation Work Confirm You Can Join Immediately?
Experience:

UGC: 3 years (Required)
Language:

* Arabic (Required)