Construction Equipment Africa Middle East Marketing Manager
Dubai, United Arab Emirates
Job Description
COMPANY PROFILE: CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com We currently have an exciting opportunity for a passionate, resourceful, confident professional to join our Construction Africa and Middle East Commercial team based in Dubai, United Arab Emirates. This role will support the development of Marketing activities in AME countries for Construction Equipment to support the growth of the business.
PRIMARY FUNCTION:
PRIMARY FUNCTION:
- Develop marketing strategy with dealers and ensure its successful implementation by using following tools
- Advertising campaigns
- Direct mail campaigns
- Customer Data Base development
- Media relationship
- Customer Segmentation
- Implementation and adaptation of Central Marketing strategies to local market requirements
- Management of new products launch (product availability \xe2\x80\x93 E-equipment updates) marketing documentation and training
- Link between dealer and central marketing team or external support department on marketing tools access and promotion
- Responsible for pricing definition and market analysis
- Variable marketing budget definition and management in conjunction with CBU
- Management of fixed marketing budget
- Responsible for customer events, shows, fairs, including participation, planning and execution
- Work with the business manager to ensure all tools accessible from the dealer portal are fully utilized and exploited by relevant dealer staff
- Monitor sales performance by product range, identify gaps to target and ensure the right level of stock and product availability to implement relative marketing actions.
- Master\xe2\x80\x99s degree in Business Economics or Engineering
- Minimum of 5 years commercial experience in marketing or sales function in Construction Equipment business
- Must have good understanding of our customers\xe2\x80\x99 requirements
- Excellent analytical skills
- Fluent in English
- Business acumen
- Strong analytical skills
- Proficiency in MS Office suite
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Job Detail
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Job IdJD1486292
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned