Job Description

Job Title Construction Equipment Africa Middle-East Marketing Manager

Description

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Job Title

Location

Dubai, AE (Primary)

Job Type

Permanent

Job Family

Sales and Marketing



COMPANY PROFILE :

CNH Industrial is a global capital goods company specializing in equipment and services for Agriculture and Construction. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, Steyr, CASE and New Holland Construction Equipment. More information can be found on the corporate website: www.cnhindustrial.com

We currently have an exciting opportunity for a passionate, resourceful, confident professional to join our Construction Africa and Middle East Commercial team based in Dubai, United Arab Emirates. This role will support the development of Marketing activities in AME countries for Construction Equipment to support the growth of the business.

PRIMARY FUNCTION :
Develop marketing strategy with dealers and ensure its successful implementation by using following tools
Advertising campaigns
Direct mail campaigns
Customer Data Base development
Media relationship
Customer Segmentation
Implementation and adaptation of Central Marketing strategies to local market requirements
Management of new products launch (product availability - E-equipment updates) marketing documentation and training
Link between dealer and central marketing team or external support department on marketing tools access and promotion
Responsible for pricing definition and market analysis
Variable marketing budget definition and management in conjunction with CBU
Management of fixed marketing budget
Responsible for customer events, shows, fairs, including participation, planning and execution
Work with the business manager to ensure all tools accessible from the dealer portal are fully utilized and exploited by relevant dealer staff
Monitor sales performance by product range, identify gaps to target and ensure the right level of stock and product availability to implement relative marketing actions.
QUALIFICATIONS/REQUIREMENTS :
Master's degree in Business Economics or Engineering
Minimum of 5 years commercial experience in marketing or sales function in Construction Equipment business
Must have good understanding of our customers' requirements
Excellent analytical skills
Business acumen
Strong analytical skills
Proficiency in MS Office suite
OTHER INFORMATION :

Result oriented, good communication skills, able to work in cross functional team in a matrix organization

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