Job Description

Location: Dubai

Employment: Full Time

Industry: Fitness & Wellness

SUMMARY

Join the team behind Dubai's leading fitness membership app -- YourFitness Coach (YFC)!

We're on a mission to make fitness fun, accessible, and engaging for everyone. As we grow, we're looking for an enthusiastic and creative Community Officer to help us drive user engagement, foster community spirit, and keep our app buzzing with exciting challenges and rewards.

RESPONSIBILITIES

This is a brand-new and exciting opportunity to help shape the heart of our app's user experience.
As Community Officer, you'll be responsible for:

? Managing and running engaging Leaderboard Challenges inside the YFC app

? Manage relationship with Gym Partners & Commercial Partner

? Organising and supporting Corporate Leaderboards and related engagement activities

? Identifying and sourcing exciting prizes & rewards to drive user participation and loyalty

? Monitoring and increasing Daily Active Users (DAU)

? Suggesting and implementing creative ideas to grow engagement across the community

? Collaborating with our marketing and product teams to deliver an exceptional user experience

? Manage the renewal and onboarding process for new gym partners

? Prepare weekly and monthly gym usage reports

? Recommend and pursue new additions of gym partners, beach clubs etc

? Any future admin requirements that go along with community additions

? Conflict resolution when required

REQUIREMENT

? Strong passion for fitness & wellness -- you understand what motivates people to stay active

? Excellent communication & community management skills

? Creative mindset with the ability to bring fresh engagement ideas to life

? Good organisational & project management skills -- you can run campaigns end-to-end

? Basic understanding of app-based metrics (DAU, retention, engagement) is a plus

? Comfortable sourcing partnerships and prizes through outreach and negotiation

ROLE KPI

1. User Engagement

? % Growth in DAU (Daily Active Users) -- Monthly / Quarterly target

? Leaderboard Participation Rate (number of users participating in challenges vs. total active users)

? Repeat Participation Rate (how many users participate in multiple challenges)

? Average Time in App per User (before/after challenge periods)

2. Corporate Engagement

? Number of Active Corporate Leaderboards per quarter

? Corporate Participation Rate (percentage of invited corporate users actively participating)

? Corporate Retention (corporates running multiple campaigns in the year)

3. Prizes & Partnerships

? Number of Prizes / Sponsorship Partnerships Secured per quarter

? % of Challenges Supported by a Prize Partner

? Cost Efficiency of Prizes (value of prizes secured vs. budget allocated)

4. Content & Campaign Quality

? Number of Challenges Launched per Month

? Challenge Satisfaction Score (via user feedback surveys, optional but valuable)

5. Community Growth

? Growth in Community Engagement Metrics (comments, posts, shares if applicable)

? Social Media Mentions / Shares related to challenges (if integrated with marketing)

ROLE DELIVERABLES

Monthly / Ongoing

? Run and manage X number of Leaderboard Challenges in-app

? Manage and report on Corporate Leaderboards

? Source and secure at least X number of prize partnerships per quarter

? Report monthly on DAU and engagement trends with insights

? Provide suggestions for new challenge formats or engagement ideas

Quarterly

? Present a Community Engagement Report to management -- covering key KPIs

? Launch at least 1 "special" or themed campaign (aligned with calendar events, wellness trends, etc.)

? Conduct survey / feedback collection from users on challenge experience

Annually

? Help build and refine the yearly community engagement plan (with Marketing & Product teams)

? Develop corporate engagement playbook -- templates and strategies for onboarding new corporates into Leaderboards

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month