Job Description

Job Summary

The Category Manager is responsible for overseeing the strategic development and management of product categories within the pharmacy chain. This role involves

analyzing market trends,

optimizing product assortments

,

building assortment types per need

,

managing availability, launching and managing brands activations and driving sales growth

while ensuring alignment with the overall business objectives. The Category Manager collaborates with cross-functional teams, including trade marketing, operations, and supply chain, to enhance customer experience and achieve financial targets.

Key Responsibilities:

Develop and implement category strategies that align with the company's goals and objectives. Conduct market research and analyze consumer trends, purchase power and customer behavior to identify growth opportunities. Set pricing strategies and promotional plans to maximize category performance. Manage, plan and launch promotions and offers according to the dedicated verticals (SOH, SKU/Brand Performance, Stock Lifetime) Determine optimal product assortments based on sales data, customer preferences, and market trends. Collaborate with suppliers to ensure optimum availability & stock management according to the pre-decided assortment type on stores Monitor inventory levels and manage product lifecycle, including new product introductions and phase-outs. Analyze category performance metrics, including sales, margin, and inventory turnover. Prepare regular reports and presentations to communicate category performance to senior management. Use data-driven insights to make informed decisions and recommend adjustments to strategies. Work closely with the marketing team to develop effective promotional campaigns and in-store displays. Coordinate with the supply chain and operations teams to ensure product availability and efficient logistics. Partner with store teams to gather feedback on customer preferences and shopping behavior. Build and maintain strong relationships with key suppliers and vendors. Evaluate vendor performance and negotiate terms to ensure competitiveness and profitability. Understand customer needs and preferences to enhance category offerings. Stay informed about industry trends and competitor activities to maintain a competitive edge.

Qualifications:

Bachelor's degree in Business Administration, Marketing, Pharmacy, or a related field. A Master's degree is a plus. 3-5 years of experience in category management, merchandising, or retail management, preferably within the pharmacy or health and wellness sector. Proven track record of driving category growth and managing product assortments. Strong analytical skills with proficiency in data analysis and reporting tools. Excellent negotiation and vendor management abilities. Strong communication and interpersonal skills. Ability to work collaboratively across teams and influence stakeholders. Familiarity with inventory management systems and retail software. Professional in using Microsoft Applications such as Excel, Power Point Presentations.
Job Type: Full-time

Experience:

* Category Management: 5 years (Preferred)