Job Description

Location:

Dubai, UAE

Reporting to:

CEO

Role Type:

Senior Techno-Commercial Leadership | Player-Coach

About Techniline Electronics LLC

Techniline Electronics LLC, established in 1994 and based in Dubai, UAE, is a leading distributor of professional audio equipment, musical instruments, and public address systems in the Middle East, representing top industry brands. Our focus on delivering comprehensive AV project services--including consultation, design, testing, and maintenance--has made us a trusted partner for over 500 successful projects across the region. At Techniline, we uphold values of transparency, reliability, and a commitment to long-term success, providing unmatched service to our clients and partners.

Role Summary

Techniline is developing its Projects business to deliver

high-quality, reliable, and cost-effective Professional AV systems at scale

towards it's goal of Democratizing Pro-AV technologies for the developing world.

The Business Head - Projects (Systems & Solutions) will own this function end-to-end, with responsibility for

technical leadership, solution design, partner-led execution, and commercial performance

. The role carries

P&L ownership

for the Systems & Solutions business, including revenue growth, gross margins, and delivery efficiency.

This is a

hands-on, customer-facing leadership role

. In the initial phase, the role requires deep involvement across all projects--both technically and commercially--with scope to evolve toward greater delegation as the function matures.

Key Responsibilities

Business & Commercial Leadership

Lead and grow the Systems & Solutions (Projects) function in line with Techniline's positioning Own the sales pipeline end-to-end, including lead generation, qualification, deal progression, forecasting, and conversion. Own the S&S P&L, including revenue targets, margins, partner costs, and project profitability Work closely with the CEO on strategy, priorities, and key opportunities

Technical Leadership & Solution Ownership

Act as the

final technical authority

across all projects Define and enforce solution architecture, technical standards, and compliance requirements Remain hands-on for complex or high-value opportunities

Market, Customer & Partner Relationships

Act as Techniline's

solutions division leader and senior technical representative

in the market Build and maintain senior-level relationships with customers, consultants, system integrators, and project partners- Engage early in key opportunities to shape solution approach and project direction

Brand & Portfolio Leadership

Develop Techniline's core and owned brands in system designs with partners and consultants Ensure solutions are competitive, cost-effective, and margin-aligned Lead the expansion of the solutions portfolio by identifying capability gaps and working with the CEO and Procurement to address them

Service Delivery & Lifecycle Ownership

Own end-to-end service delivery outcomes for all project engagements throughout the customer life-cycle Ensure quality of execution, technical integrity, and consistency of customer experience across projects Act as the escalation point for service quality, delivery issues, and long-term customer satisfaction

Candidate Profile & Requirements

Experience

10+ years in the UAE AV industry Proven experience in solution sales, system design, and project delivery Strong exposure to professional audio and commercial AV systems

Technical Credentials

Deep understanding of pro-audio systems, PAVA standards, and modern AV architectures Comfortable acting as the final technical decision-maker

AVIXA CTS (CTS / CTS-D / CTS-I) strongly preferred

, or equivalent demonstrable expertise

Market & Leadership

Established UAE network across system integrators, contractors, consultants, and end users Credible, relationship-driven, and commercially disciplined Comfortable operating as a player-coach with strong execution bias

Compensation & Benefits

Competitive Fixed Salary

Performance Incentive:

Comprehensive

Gross Margin-based commission structure

designed for high-income potential.

Strategic Bonus:

Performance-linked bonuses based on Business Unit (BU) profitability and strategic milestones (e.g., portfolio expansion and SI partner onboarding).

Benefits:

medical insurance, workmen's compensation, annual flight allowance to home country, and end-of-service gratuity as per UAE Labor Law

Tools for Success:

Company-provided laptop, mobile plan, vehicle, and expense account.
Job Type: Full-time

Pay: AED20,000.00 - AED25,000.00 per month