Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner\'s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world\'s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.



-Overall development and execution of media plans across multiple clients and industries, taking into account both the client\'s and the agency\'s key performance indicators.

-Identifying new business opportunities and generating leads.

-Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client\'s broader goals.

-Identify organic growth, cross /up-selling drivers to maximize growth for the agency.

-Bring in cross-functional teams to develop and execute effective media strategies.

-Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.

-Play a role in shaping the overall direction and success of the media planning team.

-Offer mentorship and guidance to the overall team members.

-Represent the company in client and industry meetings and presentations.

-Contribute to the overall business and strategic direction of the media planning team.

-Oversee the development and implementation of media strategies, including day-to-day operations.

-Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.

-Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.

-Develop educational programs to expand clients\' knowledge and understanding of media strategy.

-Possess a comprehensive understanding of communications strategy and advertising principles.

Technical & Product

-Ability to comprehend clients\' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client\'s goals.

-Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client\'s goals.

-Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.

-Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.

-Proficient knowledge of digital media and emerging technologies.

-Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).

-Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.

-Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.

-Ability to comprehend clients\' requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client\'s goals.

-Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the client\'s goals.

-Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.

-Has a thorough understanding of all Publicis Media products and services, and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.

-Strong analytical skills and ability to interpret data and market research.

-Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).

Business Acumen & Operational Efficiency

-Proficient understanding of the advertising and media industry and the role of media planning within it.

-Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.

-Knowledge of how to measure ROI from media plans.

-Ability to manage internal teams and external vendors and agencies.

-Strong understanding of budgeting and forecasting and a strong understanding of business strategy.

-Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.

-Strong media knowledge of the market, consumer, and media research available.

Innovative & Analytical Mindset

-Ability to think strategically, creatively, and analytically.

-Proven ability to identify new opportunities and develop effective solutions.

-Strong communication and negotiation skills.

-Ability to innovate and improve current processes.

-Strong problem-solving skills.

Self

-Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.

-Is able to set high impact objectives and goes above and beyond to exceed performance.

-Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.

-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.

-Approaches situations and individuals with honesty, integrity, transparency and humbleness.

-Able to stay resilient and maintain drive and a positive outlook when faced with challenges.

-Actively listens and is receptive to others\' feedback on performance

Qualifications

-Bachelor\'s degree in marketing, advertising, or a related field.

-Minimum of 10 years of experience in a media planning or related role.

-Proven ability to lead and manage teams of planning professionals.

-Strong organizational skills, team player, ability to multitask, and work under pressure.

-Experience in business development and industry representation.

-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs

Self

-Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.

-Is able to set high impact objectives and goes above and beyond to exceed performance.

-Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.

-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.

-Approaches situations and individuals with honesty, integrity, transparency and humbleness.

-Able to stay resilient and maintain drive and a positive outlook when faced with challenges.

-Actively listens and is receptive to others\' feedback on performance

Publicis Groupe