The role of an Associate Business Director is to take overall account and team leadership from a day-to-day perspective. This entails areas such as campaign level strategic planning, day-to-day operations management and ensuring best-in-class account management & client service.

You will be a leader of people and will be required to dedicate time & effort to growing your direct and indirect reports to empower them to be the talent of the future.

• Lead the development and execution of media plans across multiple clients and industries, taking into account both the client\'s and the agency\'s key performance indicators.
• Collaborate with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Mentor and guide junior planning team members.
• Identify new business opportunities and generate leads.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Play a role in shaping the overall direction and success of the media planning team.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client\'s broader goals.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Foster a strong partnerships with clients through effective communication and relevant advice.
• Develop educational programs to expand clients\' knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.

Qualifications

• Bachelor\'s degree in marketing, advertising, or a related field.
• 8+ years of experience in media planning or related role.
• Proven ability to mentor and lead teams of planning managers. Strong organizational skills, team player, ability to multitask, and work under pressure.
• Experience in business development, and industry representation.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to an in-depth understanding of industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.

Publicis Groupe