A Branding Specialist plays a crucial role in developing and maintaining a company's
brand identity. This includes creating and implementing strategies that enhance brand
awareness, consistency, and loyalty.
Key Responsibilities
Develop and execute branding strategies to enhance company visibility and
reputation.
Conduct market research to understand consumer behaviour and market
trends.
Collaborate with marketing, design, and content teams to ensure brand
consistency.
Create and manage brand guidelines, ensuring all materials align with the
brand's voice and identity.
Oversee the production of marketing materials, advertisements, and other
collateral.
Qualifications
Bachelor's degree in graphic design, Fine Arts, Web Design, Marketing, or a
related field.
At least 5-8 years of experience in web design and development.
Proven track record of creating high-quality, responsive web designs.
Skills
Proficient in graphic design software such as Adobe Creative Suite (Photoshop,
Illustrator, InDesign).
Strong creative and artistic skills with an eye for detail.
Excellent communication skills, both written and verbal.
Job Types: Full-time, Contract
Contract length: 24 months
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