Job Description

About the Role:

We are a fast-growing startup looking for a creative and strategic Brand Specialist - Content to join our marketing team. This role is perfect for someone who thrives in a dynamic, hands-on environment and loves crafting impactful content. You will be responsible for developing content calendars, generating creative ideas, and crafting compelling content to drive brand awareness and support our mission of social good.

As part of the marketing team, you will work closely with the Head of Marketing to shape and execute content strategies that resonate with our audience.

Key Responsibilities:

Content Strategy & Ideation

Develop and manage a content calendar with fresh, engaging content for social good initiatives. Research and track emerging trends, cultural moments, and audience insights to create relevant and timely content. Brainstorm and execute creative content ideas that align with the brand's messaging and marketing goals. Collaborate with the Head of Marketing and the wider marketing team to ensure content aligns with overall brand strategy.

Content Creation & Copywriting

Write compelling social media posts, blog articles, and campaign narratives in English (Arabic is a plus). Work with designers and performance marketers to produce engaging creative assets.

Creative Collaboration & Execution

Contribute to video scripts, interactive campaigns, and multimedia storytelling. Support the execution of digital marketing campaigns by providing content that aligns with paid and organic strategies. Analyze content performance and adjust strategies based on insights.

Requirements:

3-5 years of experience in content creation, copywriting, or digital marketing. Strong English writing and speaking skills (Arabic is a plus). Ability to create and manage content calendars effectively. A deep understanding of social trends, audience engagement, and storytelling. Comfortable working in a fast-paced startup environment with a hands-on approach.

Preferred Qualifications:

Background in marketing, communications, journalism, or content strategy. Experience in social impact, CSR, or purpose-driven campaigns. Basic knowledge of paid social advertising, audience targeting, and analytics.

Why Join Us?

Be part of a growing startup where your ideas matter. Work in a collaborative, innovative, and purpose-driven environment. Opportunity to shape the brand's voice and content strategy from the ground up.
If you're passionate about content, storytelling, and making an impact, we'd love to hear from you!

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month