Brand Marketing Manager

Brand Marketing working for a Group of companies supporting their Food & Beverage divisions!

KEY RESPONSIBILITIES:
? Grow brand presence and passion through well-articulated and planned content strategies, including visual and written content, that is relevant and engaging
o Create the necessary content strategies to promote the brands and activities through all channels
o Increase the clients and its brands following, exposure, opportunity to see and engagement
o Increase the positive sentiment and interest in our business and brands
o Curate, deliver and support the generation of visual and written content (be it in digital, photographic or video formats), which includes but is not limited to use in the following channels: FB, IG, LinkedIn, AAE.com, Press and Influencers
? Content Creating
o Create, curate and write all the content needed for all the clients brands on a monthly basis. The use of 3rd Party suppliers should be kept to a minimum, unless specialist content is required
o Work with the Brand Marketing Managers and the Digital Strategist to develop and overall Communications content calendar for all brands on a monthly basis
o Manage and plan the content calendar in accordance to the marketing plans
o Content to be of high quality, strategic, engaging and in-accordance to brand guidelines when applicable.
? Publishing and PR relationships
o Working with the tools available to push content and stories through the correct channels
o Build a database of contact to share content with directly, initiating relationships directly with Publishing houses, influencers and bloggers
o Work with a third party PR agency to supplement the correct range of services to complement the Content Managers Role and Strategies, keeping control of costs and measuring results
o Retain the essence of the brand and the brand guidelines when publishing content
o Meet the timeframes an costs required to achieve budgeted sales and brand reach targets
? Finding opportunities to enhance our corporate and brand presence across all communications channels
o Find possible collaborations and partnerships that would add value to the brands
? Manage agencies where used for specific stories and campaigns
? Overall coordination
o Work closely with the marketing team and operations to ensure a 360 degrees of positive word of mouth
o Manage the listening tool and reporting across all channels, working closely with the Digital Strategist for on line listening from a press perspective and maximizing cross communication opportunities of publishing positive articles in our owned channels
o Responsible for supporting Crisis management communication initiatives and developing a planned response

Kingston Stanley