Job Purpose Plan develop and direct marketing efforts to increase the value and performance of Company brands, service, or product Key Result Areas Brand Planning ? Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team. ? Execute all brands marketing plans based on the agreed timeline such as in store promotion, events...etc ? Responsible for the final English & Arabic copywriting of all brands in brand assets such as profiles, website content, similar documents?etc ? Briefing graphic designers on the design and content of brand collaterals inclusive of table tent cards, hoarding content, business cards, placemats, vouchers etc. ? Managing the process of briefing, developing, and executing brand elements such as interior branding projects, uniforms designs, name badges, bill holders, condiment holders etc. ? Support social media team with the brand strategy, tone of voice and objectives. ? Review & approve all brands monthly social media content calendar before going live. Reporting ? Monthly category reports to demonstrate value and unit sales by item for all menu items with recommendations to enhance category performance. ? Monthly promotional report to communicate redemptions and discounts of dine in and delivery marketing discounts. ? Monthly tracking of marketing department spends vs. budget. ? Create price benchmarking and gap analysis reports monthly with suggestions for new prices and new menu items. ? Utilizing the Business Insights dashboard to analyze brand and outlet performance and generate customer insights to make informed promotional recommendations. Franchising ? Managing and delivering all branding element and artwork requests from franchisees. ? Brief & audit the franchisee performance to follow the brand guidelines online and offline. Delivery ? Managing the execution of delivery campaigns and reporting the return on investment of the results. ? Through insight analysis, develop delivery strategies to enhance delivery growth. Loyalty ? Add & update brand info, loyalty updates and promotions. ? Schedule & manage all communications such as email, SMS or push notifications for the loyalty App. ? Monitor & report marketing campaigns & offers. ? Ongoing daily and weekly monitoring for the app performance by sharing the results with the restaurant manager, operations manager, and brand manager. ? BI dashboard management Corporate Communications ? Finalizing written content for corporate communications such as board presentations, AWJ website etc. ? Responsible for copy writing, briefing, and sending of the AWJ quarterly newsletter. ? Sending corporate greetings to the AWJ database. ? Managing PR relationship. Job Type: Full-time