Job Description

Brand Marketing Executive - Apparel Group - Dubai, UAE
Position Overview
The Brand Marketing Executive at Apparel Group is responsible for executing marketing and communication strategies to enhance brand equity, drive customer engagement, and support overall business growth. This role involves planning and coordinating brand campaigns, promotions, events, media planning, and market research while ensuring alignment with brand objectives and corporate guidelines.
Job Details
Location: UAE
Location: Dubai
Industry: Retail
Function: Marketing / PR / Advertising
Salary: 10000-14000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and implement integrated communication strategies to build brand equity and preference
• Manage advertising, promotions, and brand communication activities across territories
• Collaborate with brand principals and internal teams to align on brand-building objectives
• Plan and execute brand/store promotions, seasonal campaigns, and events to drive sales and footfall
• Ensure consistency of brand image across POS materials, outdoor media, and in-store displays
• Negotiate with media groups, vendors, and printers to secure competitive rates and effective placements
• Prepare annual marketing budgets and calendars, track utilization, and report on ROI
• Conduct periodic market research to analyze customer behavior, campaign effectiveness, and competitive trends
• Manage PR activities, coordinate with editors, and represent the brand at industry events
• Support loyalty programs and cross-promotional initiatives to strengthen customer engagement

Ideal Profile

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in retail brand marketing, preferably within fashion or lifestyle sectors
• Strong understanding of brand positioning, integrated communications, and customer engagement strategies
• Excellent negotiation, planning, and project management skills
• Proficiency in Microsoft Office and familiarity with marketing tools and analytics platforms
• Creative thinker with strong communication and presentation skills
• Ability to work in a multicultural, fast-paced retail environment

Why Join Us

• Competitive tax-free salary in AED
• Employee discounts across all Apparel Group brands
• Medical and health insurance coverage
• Opportunities for professional development and career growth
• Collaborative and dynamic work environment
• Exposure to global fashion and lifestyle brands within one of the GCC's leading retail groups

About the Company
Apparel Group is a leading global fashion and lifestyle retail conglomerate headquartered in Dubai, UAE. With over 2000 retail stores and 80+ international brands under its portfolio, the group operates across the GCC and beyond. Its brands include Aldo, Charles & Keith, Tommy Hilfiger, Calvin Klein, Skechers, Levi's, and many more, offering customers a wide range of fashion, footwear, and lifestyle products. Through innovation, customer focus, and strategic expansion, Apparel Group continues to be a key player in shaping the retail landscape of the region.
Job Title Brand Marketing Executive - Apparel Group - Dubai, UAE
Brand Marketing Executive - Apparel Group - Dubai, UAE
Position Overview
The Brand Marketing Executive at Apparel Group is responsible for executing marketing and communication strategies to enhance brand equity, drive customer engagement, and support overall business growth. This role involves planning and coordinating brand campaigns, promotions, events, media planning, and market research while ensuring alignment with brand objectives and corporate guidelines.
Job Details
Location: UAE
Location: Dubai
Industry: Retail
Function: Marketing / PR / Advertising
Salary: 10000-14000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities

• Develop and implement integrated communication strategies to build brand equity and preference
• Manage advertising, promotions, and brand communication activities across territories
• Collaborate with brand principals and internal teams to align on brand-building objectives
• Plan and execute brand/store promotions, seasonal campaigns, and events to drive sales and footfall
• Ensure consistency of brand image across POS materials, outdoor media, and in-store displays
• Negotiate with media groups, vendors, and printers to secure competitive rates and effective placements
• Prepare annual marketing budgets and calendars, track utilization, and report on ROI
• Conduct periodic market research to analyze customer behavior, campaign effectiveness, and competitive trends
• Manage PR activities, coordinate with editors, and represent the brand at industry events
• Support loyalty programs and cross-promotional initiatives to strengthen customer engagement

Ideal Profile

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in retail brand marketing, preferably within fashion or lifestyle sectors
• Strong understanding of brand positioning, integrated communications, and customer engagement strategies
• Excellent negotiation, planning, and project management skills
• Proficiency in Microsoft Office and familiarity with marketing tools and analytics platforms
• Creative thinker with strong communication and presentation skills
• Ability to work in a multicultural, fast-paced retail environment

Why Join Us

• Competitive tax-free salary in AED
• Employee discounts across all Apparel Group brands
• Medical and health insurance coverage
• Opportunities for professional development and career growth
• Collaborative and dynamic work environment
• Exposure to global fashion and lifestyle brands within one of the GCC's leading retail groups

About the Company
Apparel Group is a leading global fashion and lifestyle retail conglomerate headquartered in Dubai, UAE. With over 2000 retail stores and 80+ international brands under its portfolio, the group operates across the GCC and beyond. Its brands include Aldo, Charles & Keith, Tommy Hilfiger, Calvin Klein, Skechers, Levi's, and many more, offering customers a wide range of fashion, footwear, and lifestyle products. Through innovation, customer focus, and strategic expansion, Apparel Group continues to be a key player in shaping the retail landscape of the region.
Post Details
Job Start Date
Salary from 10000.00
Salary to 14000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required