Brand Manager Vmhs

Dubai, United Arab Emirates

Job Description

POSITION SNAPSHOT

Location: Dubai
Company: Nestle Health Science

Position Grade: H

Full-time

POSITION SUMMARY

Nestl\xc3\xa9 Health Science, established in 2011 by Nestl\xc3\xa9, a leading food and beverage company, is a distinctive health science company dedicated to enhancing the impact of nutrition on the trajectory of health for consumers, patients, and healthcare professionals.

As a Brand Manager, you will be responsible for developing a three-year brand strategy, utilizing top-notch consumer insights to create effective communication and successful innovation. Your role will encompass both strategy development and hands-on implementation, contributing to the creation of robust brands that resonate with target consumers, leading to substantial business outcomes associated with brand equity and transformative consumer behavior. Additionally, you will play a key role in formulating and executing the digital strategy for the brand(s), aligning plans effectively with the broader functions of the organization.

A DAY IN THE LIFE \xe2\x80\xa6

Business Planning:
  • Collaborate on annual brand strategic priorities for cluster-level Input-Output Planning (ICP), ensuring detailed articulation with timelines and monitoring implementation.
  • Contribute to building and implementing a cross-functional plan aligned with Cluster Teams and the HO Category team.
  • Support portfolio strategy implementation in the cluster, guiding PFME planning and tracking, and providing optimization recommendations.
  • Contribute to pricing strategy by brand, actively participating in the I2L governance process.
  • Contribute to ICP plans based on the Annual MENA Brand Guidance, work on promotional plans, and track brand performance.
  • Actively participate in monthly reviews, ensuring close follow-up with Cluster CDTs.
  • Execute and track management, including post evaluations and regional budget management.
  • Drive SKU harmonization initiatives.
Brand & Communication Strategy:
  • Participate in the communication process for centralized brands under the guidance of the Regional Marketing Head.
  • Provide a high-level toolkit for localized brands, ensuring a cohesive external impact.
  • Work with media and communication agencies, track brand equity measurement, and connect with the eBusiness team.
  • Regularly track digital/eBusiness KPIs and provide shopper communication support to CDT HO.
  • Connect with CMI Regional for key research implementations.
Innovation & Renovation (I&R) Deployment:
  • Ensure consumer-centricity in I&R deployment, supporting pipeline definition and coordinating with the CIMI team.
  • Follow up on I&R implementation, oversee packaging development, and provide toolkits for new launches/relaunches.
  • Implement post-evaluation and learnings.
What will make you successful\xe2\x80\xa6
  • Minimum of 5 years of marketing experience, including some years in other functions, preferably in CDT/Sales at Nestl\xc3\xa9 or equivalent FMCG.
  • Proven experience in cross-functional teams, particularly in Core Brand Building.
  • Understanding of key drivers of brand/product P&L and demonstrated ability to act on them.
  • Track record of leading product launch and renovation projects with cross-functional collaboration.
  • Higher education in business management and marketing, with an excellent academic history.
  • Strong learning agility and effective project management skills.
  • Exceptional relationship management and communication skills.
  • Proficient in digital marketing; 1-2 years of experience in pure digital and social marketing is a plus.
  • Familiarity with digital media and eCommerce.
  • Experience in OTC, Personal Health, and Health & Wellbeing consumer categories.
  • Background in Nutrition/Health Care is a plus.
POSITION SNAPSHOT

Location: Dubai
Company: Nestle Health Science

Position Grade: H

Full-time

POSITION SUMMARY

Nestl\xc3\xa9 Health Science, established in 2011 by Nestl\xc3\xa9, a leading food and beverage company, is a distinctive health science company dedicated to enhancing the impact of nutrition on the trajectory of health for consumers, patients, and healthcare professionals.

As a Brand Manager, you will be responsible for developing a three-year brand strategy, utilizing top-notch consumer insights to create effective communication and successful innovation. Your role will encompass both strategy development and hands-on implementation, contributing to the creation of robust brands that resonate with target consumers, leading to substantial business outcomes associated with brand equity and transformative consumer behavior. Additionally, you will play a key role in formulating and executing the digital strategy for the brand(s), aligning plans effectively with the broader functions of the organization.

A DAY IN THE LIFE \xe2\x80\xa6

Business Planning:
  • Collaborate on annual brand strategic priorities for cluster-level Input-Output Planning (ICP), ensuring detailed articulation with timelines and monitoring implementation.
  • Contribute to building and implementing a cross-functional plan aligned with Cluster Teams and the HO Category team.
  • Support portfolio strategy implementation in the cluster, guiding PFME planning and tracking, and providing optimization recommendations.
  • Contribute to pricing strategy by brand, actively participating in the I2L governance process.
  • Contribute to ICP plans based on the Annual MENA Brand Guidance, work on promotional plans, and track brand performance.
  • Actively participate in monthly reviews, ensuring close follow-up with Cluster CDTs.
  • Execute and track management, including post evaluations and regional budget management.
  • Drive SKU harmonization initiatives.
Brand & Communication Strategy:
  • Participate in the communication process for centralized brands under the guidance of the Regional Marketing Head.
  • Provide a high-level toolkit for localized brands, ensuring a cohesive external impact.
  • Work with media and communication agencies, track brand equity measurement, and connect with the eBusiness team.
  • Regularly track digital/eBusiness KPIs and provide shopper communication support to CDT HO.
  • Connect with CMI Regional for key research implementations.
Innovation & Renovation (I&R) Deployment:
  • Ensure consumer-centricity in I&R deployment, supporting pipeline definition and coordinating with the CIMI team.
  • Follow up on I&R implementation, oversee packaging development, and provide toolkits for new launches/relaunches.
  • Implement post-evaluation and learnings.
What will make you successful\xe2\x80\xa6
  • Minimum of 5 years of marketing experience, including some years in other functions, preferably in CDT/Sales at Nestl\xc3\xa9 or equivalent FMCG.
  • Proven experience in cross-functional teams, particularly in Core Brand Building.
  • Understanding of key drivers of brand/product P&L and demonstrated ability to act on them.
  • Track record of leading product launch and renovation projects with cross-functional collaboration.
  • Higher education in business management and marketing, with an excellent academic history.
  • Strong learning agility and effective project management skills.
  • Exceptional relationship management and communication skills.
  • Proficient in digital marketing; 1-2 years of experience in pure digital and social marketing is a plus.
  • Familiarity with digital media and eCommerce.
  • Experience in OTC, Personal Health, and Health & Wellbeing consumer categories.
  • Background in Nutrition/Health Care is a plus.
Dubai, AE, 17327

Dubai, AE, 17327

Nestl\xc3\xa9

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Job Detail

  • Job Id
    JD1625963
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned