Brand Manager Mea
Dubai, United Arab Emirates
Job Description
Oversees the development and execution of local brand group strategy:
- Provide regional marketing support to MEA Alliance rkets such as marketing campaigns, POSM, digital contents, and all marketing elements as well as secure approvals as needed to ensure flowless execution.
- Adaptations of the global campaigns and secure approvals to support MEA markets
- Lead and support regional marketing projects, activities or initiatives
- Veeva regional marketing champion: support and drive Mundipharma MEA connection and communication with HCPs via Veeva Email system
- Support digital and e-commerce capabilities & campaigns and create marketing reports and presentations.
- Act as central regional point of contact with local MEA markets and global teams, consolidate MEA market activities , reports , results and prepare presentations for GLM meetings when needed.
- Liaise with agencies, drive agency briefing and secure third-party agreements when need.
- Ensure meeting SOPs and compliance requirements, process and documentation for regional marketing activities
- Support MEA annual brand planning process, commercial analysis , IQVIA data , and tracking of marketing KPIs
Management of brand group life cycle
- Provides input on the analysis and recommendation of the evolution of the marketing mix related to media, communication, price, and trade channel in relation to category and brand development
- Evaluation and optimization of the brand portfolio
Marketing/Promotional Plans implementation
- Provides input in the development of the annual brand plans for the selected brand group and secures approval for the implementation
- Identify winning local e-commerce and digital strategies and drive implementation in the region
- Drive direct to consumer campaigns, promotions , in-store activities to drive category and sales targets
- Develop promotional campaigns to healthcare professionals, branding elements in conferences meetings, and events.
- Plan innovative product launches and align with commercial and cross functional teams regularly
- Prepare presentations, reports, market share and sales analysis and monitor brand performance regularly
- Presents brand marketing plan overview to the field force for implementation including supervision and development of appropriate training materials/modules related to assigned brand group
- Deliver results with 100% fulfillment of compliance requirements
- Monitor and secure alignment with direct manager, marketing lead and commercial managers in the execution of the defined marketing plan and activities
- Ensure the regular evaluation on the effectiveness of brand plans and project implementation as well as proposing the appropriate corrective measures when necessary
Coordination Tasks
- Alignment with global marketing on the local execution of brand strategies
- Oversees the management and coordination with external agency partners and suppliers in the development of promotional/advertising campaigns
- Regular collaboration and alignment with the commercial /cross functional team
- Ensuring the availability and timely allocation of promotional materials according to the defined promotional plan for assigned brands
- Liaises with support functions i.e. Drug Regulatory Affairs and Supply Chain for the requirements of the brand group in relation to regulatory issues, stock management and inventory forecasts
- Acts as a platform for exchange of best practices, helps transfer of ideas across the market & global operations
Administrative Tasks
- Oversees the monitoring and control promotional costs according to defined budget for assigned brand/product group
- Ensure complete internal & external approvals , documentations and SOP alignment
- Additional
Additional
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Primary Location: AE Dubai
Job Posting Date: 2023-11-27
Job Type: Permanent
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Job Detail
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Job IdJD1611628
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned