Brand Manager
Egypt, Egypt
Job Description
Our Client
Halian are proud to be in partnership with one of the fastest growing FinTech businesses in the Middle East in the recruitment of a Brand Manager based in their thriving office in Cairo.
Your Responsibilities
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
Your Qualifications
- Minimum of 5 years & proven success records at reputable companies (preferrable sectors: FMCG - Telco – Finance)
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up to date with latest trends and marketing best practices
- College Degree in marketing or a related field at a reputable University or Academy
- MBA is a plus
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Job Detail
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Job IdJD1423216
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationEgypt, Egypt
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EducationNot mentioned