Job Description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella - SALT, Parker's, Somewhere, Public, Soil, Shalwa and Kumo.
We are presently seeking to hire a highly qualified Brand Manager to lead the development and execution of brand strategies and marketing initiatives. The ideal candidate will have proven experience in the hospitality industry, a deep understanding of market trends, and a passion for creating memorable brand experiences. If you're a visionary thinker with excellent project management skills, apply now to drive brand growth and market presence in a collaborative and fast-paced environment.
Key Responsibilities:

• Develop and execute overarching brand strategies that align with INDPT's goals, ensuring each restaurant maintains its unique "vibe" and DNA.
• Lead the charge on innovative campaigns and high-energy product launches that cut through the noise and resonate with our target audience.
• Protect and polish our brand identities by overseeing the creation of all multimedia content and marketing assets, ensuring they are always on-point.
• Act as the connective tissue between the Creative, Operations, and Sales teams to make sure our brand message is delivered consistently at every touchpoint.
• Keep a pulse on the market by monitoring trends, consumer shifts, and competitor moves to spot the next big opportunity before anyone else does.
• Build and manage a powerful digital presence, from social media strategy to high-impact influencer partnerships that drive visibility and engagement.
• Drive brand loyalty through strategic community engagement, PR activities, and CSR initiatives that reflect our values and connect with the heart of the city.
• Own the numbers by tracking KPIs and delivering sharp, data-driven reports to the executive team with clear recommendations for growth and improvement.

Skills Required