Job Description

Job Title Brand Manager

Description

JOB DESCRIPTION POSITION OBJECTIVE - The position is responsible for increasing business revenues - The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience - Provide leadership and support to all the employees Key Responsibilities Sales and profitability: - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage- Set store sales target to maximize the sales and profitability- Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources- Effective management of the operational costs, reduction in operational costs by automation- Adhere and enforce Company SOP, Policies and procedures loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees- Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times- Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements- Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation- Interpret and make decision on operations and visual standards based on store and client's needs Employee development- Identify store training and development needs in conjunction with the Brand General Manager and training department- Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI's and KRA's for direct subordinates and conduct performance appraisal and feedback- Involve in the selection and recruitment of the operational staff, when required- Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication- Conduct regional sales and operations meetings on regular basis- Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance- Ensure brand participation in loyalty program 'Club Apparel'- Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management- Monitor store inventory in consultation with Brand General Manager and Brand Managers- Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales- Monitor slow-moving and out-dated stock, in consultation with Brand Managers- Ensure stock security measures are effectively managed by Store Managers Store design and projects Management- Involve in the design and layout process of the new store projects- Design a 'New Store Schedule' prior to commencement of design process- Provide guidance to concept Architect during the design and implementation process- Conduct regular Project update meetings with the Projects team- Provide guidance and support to territory during set-up and merchandising phase Miscellaneous- Ensure enhanced brand visibility and provide inputs for marketing and brand awareness- Handling legal responsibilities related to store management/store opening/planning

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