Brand Manager

Casablanca, Morocco

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Key Areas of Responsibility:

Congress Planning –including creation of all promotional materials, coordination of meeting logistics, communications and post meeting follow up
Development and execution of the Promotional Speaker Program, including speaker training, materials development, communications and follow up
Build, drive and manage engagement and interactions with KEEs and stakeholders in the local community.
Contribute to the development of marketing promotional materials aligned with brand strategy Lead or support internal submissions and reviews (medical/legal/regulatory)
Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
Manage, contracts, MSAs, SOWs and POs for all vendors
Support and build collaborative relationships with the matrix teams (sales, market access, sales operations, medical)
Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Share successes and best practices
Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities, in line with brand strategy
Identify actionable brand insights that help shape brand strategy and direction
Research trends, platforms, and experiences that can drive innovation and performance
Accountable for ensuring brands meet or exceed annual revenue and unit forecasts

Minimum Criteria and Competencies:

Minimum of 2 years’ experience in marketing IS REQUIRED
Ability to network across geographic and cultural boundaries
A strategic thinker who can set priorities, he/she should be customer oriented, understand the motives of the industry, creative to find challenges for the business while proactive to solve problems
Excellent relationship management
Excellent project management skills
Influencing / negotiation skills
Communication, presentation and interpersonal
Business acumen
Team working and networking
Analytical / data facility
Handling Complexity
Executes with excellence
Action-oriented
Strong Customer focus (analytical power, listening and problem solving)
Delivery – gets the job done, meets or exceeds expectations and exhibits a sense of urgency on critical time dependent issues. Demonstrates the ability to prioritize brand activities within a large portfolio, and multi-task across portfolio. Persists despite obstacles and opposition

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