Brand Manager
Cairo, Egypt
Job Description
Responsible for brand planning, execution and projects related to brands' management and takes the lead on the brands' activities.
Job responsibilities:
Leads the innovation process on low complexity initiatives (ex: line extensions).
Required qualifications:
Job responsibilities:
- Analyses & summarizes sales and research reports and come out with conclusions.
- Understands channel segmentation and customer & consumer drivers.
- Identifies category opportunities/ threats and developments.
- Demonstrates understanding of the differentiated roles of each brand within the portfolio and implications on budget allocation, activations and communication.
- Carries out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Develops strategies and manage marketing campaigns across ATL channels and online platforms to ensure that brands' meet consumers' expectations and to build the credibility of brands.
- Identify suitable marketing activities that affect consumer and shopper behavior.
- Ensures all brands' activities within remit are on time, on budget, on strategy and on target.
- Evaluates effectives of specific brand activities.
- Flawlessly manages the budget.
Leads the innovation process on low complexity initiatives (ex: line extensions).
- Ensures communication consistency across all touch- points.
- Flawlessly manages agencies.
- Overlooks advertising, product design and other forms of marketing to maintain consistency in branding.
- Organize events such as product launches, exhibitions and photo shoots.
- Develops annual brands' plans.
Required qualifications:
- Bachelor Degree in Marketing
- 4-6 years of Experience in Brand Management
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Job Detail
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Job IdJD1423128
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationCairo, Egypt
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EducationNot mentioned