My client, a leader in the Food Category, is looking to hire an Arabic Speaking Brand Manager to join its growing Brand Team.

The role holder is responsible for the overall business management of the assigned brand and will ensure the development, implementation and management of brand business plans to maximize sales and profits. The job holder will also be responsible for developing and executing efficient brand strategies to ensure effective brand communication and penetration.

RESPONSIBILITIES:

We are looking for a Brand Manager to build brand portfolios, and generate strong brand building results. This includes launching new brand opportunities, growing brand performance and brand equity and share by activating distinctive consumer insights. This role is accountable for knowing the brand\'s consumer deeply in order to create engaging brand experiences. This role leads a brand\'s consumer launch strategy, planning and oversees execution of an end to end launch strategy. This role defines a brand\'s innovation and renovation strategy and delivers profitable long-term growth in collaboration with sales, operations, product development and finance.

• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand\'s consumer.
• Understand, validate and/or develop the consumer\'s hidden universal truths to drive relevant communications and innovation
• Develop a creative territory that brings the brand to life and enables effective consumer communication.
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Within the context of the business strategy, identify the brand\'s unique approach and the consumer benefits it delivers in order to define it\'s the brand\'s innovation strategy
• Explore and incorporate new approaches to brand innovation in the brand\'s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships.
• Develop and sell-in an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
• Use ongoing analysis and other methodologies/tactics to mobilize \xe2\x80\x9creal time\xe2\x80\x9d adaptations to brand plans.
• Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
• Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
• Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
• Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity

REQUIREMENTS:

• Fluent in English and Arabic skills (written and spoken)
• Bachelors degree required in Management, Economy or Marketing.
• Experience partnering with cross-functional teams and or agency partners is required
• Minimum of 5 years previous experience in FMCG marketing required.
• Experience leading marketing communication projects including digital and media strategies is required.
• Experience developing strategic plans, such as communication campaigns or commercialization strategies is required.
• Experience leveraging data and trends to generate insights to understand consumer behavior is required
• Experience in FMCG is required.
• Strong work ethic and positive attitude.
• Flexible to evolving responsibilities in a fast-growing company.

Thank you for your interest. All applications are viewed and evaluated according to the role requirements. We aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful. (AY)

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